Regional Sales Manager

1 week ago


Regina Division No Canada Playfly Sports Full time
About Playfly Sports

Playfly Sports is a full-service sports marketing and media company that drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.

The Role

We are looking for a highly motivated and experienced Regional Sales Manager to join our team in Regina, Saskatchewan. In this role, you will be responsible for developing and executing a sales plan to meet and exceed revenue goals for Playfly.

You will work closely with the Executive Director at SHSAA and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements. Your primary objective will be to generate incremental sponsorship revenue on behalf of the Saskatchewan High Schools Athletic Association (SHSAA) to meet and exceed individual and team goals for Playfly.

Key Responsibilities
  • Develop and execute a sales plan to meet and exceed revenue goals for Playfly
  • Partner with athletics department to identify potential sponsors for the SHSAA sports property through networking with SHSAA stakeholders & business partners and researching local, regional & national companies
  • Work with Playfly Sports Properties leadership and the SHSAA staff to create sales inventory, revenue projections and overall sponsorship strategy for the SHSAA athletics assets
  • Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner's marketing goals
  • Create sales proposals and draft/negotiate contracts
  • Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
  • Entertain and cultivate sponsors in non-game related settings
  • Prepare end-of-year recaps for sponsors
  • Represent the SHSAA sports property, SHSAA, and Playfly Sports Properties in a professional manner
  • Research sports sponsorship industry and stay current with relevant market trends and conditions
  • Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories


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