Brand Visionary

2 days ago


Toronto, Ontario, Canada Lyft Full time

At Lyft, we aim to revolutionize the way people think about transportation. To achieve this, our organization operates with an open, inclusive, and diverse mindset.

The Marketing & Communications team is dedicated to crafting a legendary brand for the future while driving profitable growth today. Our customer-centric approach ensures that we deliver exceptional value to both drivers and riders through tailored experiences.

We're seeking a data-driven, passionate, and collaborative Marketing professional to join our team as a Brand Strategist. In this role, you will distill business needs into compelling creative briefs, guide strategic creative development, uncover actionable consumer insights, and collaborate across teams to shape brand experiences for Lyft.

Responsibilities:

  • Transform business objectives into inspiring creative briefs
  • Provide strategic guidance throughout the creative development process
  • Uncover key consumer insights that inform messaging and design
  • Translate research findings into actionable creative implications
  • Continuously optimize campaigns based on performance data and consumer insights
  • Lead creative projects and tasks under senior management's guidance
  • Collaborate with cross-functional teams comprising multiple stakeholders
  • Identify opportunities within the organization to influence product and experience design that reinforce brand positioning and messaging
  • Discover opportunities for Lyft to insert itself into culture and create social conversations

Experience:

  • 5+ years of experience in a brand planning/strategy role
  • Possess discernment, resourcefulness, and tenacity to bring great ideas to life
  • Hold a conceptual mind that differentiates between good and great ideas; ability to refine, nuance, and defend the best ones
  • Persuasive and engaging presentation skills
  • Understanding of paid media strategies, metrics, and results
  • Comfort with a range of deliverables from content to traditional media and events
  • Proactive mindset
  • Able to juggle multiple projects on fast-paced schedules
  • Flexible and adaptable to last-minute asks and changing timelines

Benefits:

  • Comprehensive health and dental coverage options, along with life insurance and disability benefits
  • Mental health benefits
  • Family building benefits
  • Access to a Health Care Savings Account
  • In addition to provincial observed holidays, team members receive 15 days paid time off, with an additional day for each year of service
  • 4 Floating Holidays per calendar year prorated based on date of hire
  • 10 paid sick days per year regardless of province
  • 18 weeks of paid parental leave for biological, adoptive, and foster parents

Lyft prioritizes diversity and inclusivity in our workforce. We believe every individual deserves equal employment opportunities without discrimination due to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, or any other basis protected by applicable law or Company policy.



  • Toronto, Ontario, Canada Klick Full time

    About Our OpportunityWe are seeking a highly skilled Design Visionary to join our team at Klick Health. This is an exciting opportunity to work with our talented group of designers and creative professionals to deliver innovative design solutions for our healthcare clients.The successful candidate will have a strong portfolio showcasing their exceptional...


  • Toronto, Ontario, Canada Royal Bank of Canada Full time

    About the OpportunityWe are seeking a highly skilled Chief Creative Visionary to join our team at Royal Bank of Canada. This is an exciting opportunity to lead the development of our brand identity and marketing strategy, working closely with cross-functional teams to drive business growth.

  • Brand Visionary

    4 weeks ago


    Old Toronto, Ontario, Canada Yorkville University Full time

    About UsAt Yorkville University, we prioritize diversity and open doors to those often overlooked. Our modern and progressive approach to education makes us an exceptional place to work. As a Brand Director, you will be part of a team that values personal attention and strives to make a positive impact.Key Responsibilities: Develop and implement strategic...

  • Brand Strategist

    4 weeks ago


    Toronto, Ontario, Canada Lyft Full time

    At Lyft, our mission is to revolutionize transportation with innovative solutions. To achieve this, we're building a diverse and inclusive organization that fosters creativity and growth.The Marketing & Communications team is dedicated to crafting a compelling brand narrative that drives profitable growth and customer loyalty. Our customer-centric approach...


  • Toronto, Ontario, Canada Yorkville University Full time

    Transform the Canadian Post-Secondary Education LandscapeYorkville University is seeking a visionary Brand Director to drive the overall vision for our brand and lead our marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive brand strategy that showcases our unique value proposition and resonates...

  • Creative Visionary

    3 days ago


    Toronto, Ontario, Canada Lg2 Full time

    We are seeking an exceptional Creative Visionary to join our team at Lg2. This role is ideal for a highly motivated and experienced individual with a passion for developing innovative concepts and leading creative teams.About the Role:The successful candidate will have a minimum of 5 years of experience in designing, art directing, and concepting. As a key...


  • Toronto, Ontario, Canada Lyft Full time

    Company OverviewAt Lyft, our community-driven approach fosters an inclusive and diverse environment where everyone thrives.We're committed to creating exceptional experiences for all, starting with our own team members. To achieve this goal, we're seeking a talented Visionary Production Design Specialist to join our in-house creative team.About the RoleThis...


  • Toronto, Ontario, Canada VML South Africa Full time

    Job Title: Executive Creative DirectorJob Summary:VML South Africa is seeking an experienced and visionary Executive Creative Director to lead our dynamic creative team in Toronto. This role will have a significant impact on a major automotive brand, driving innovative and high-impact creative solutions that resonate with our clients and their customers.Key...


  • Toronto, Ontario, Canada Lyft Full time

    About the RoleWe are seeking a seasoned and visionary Senior Director of Brand & Integrated Marketing to lead our brand strategy and vision. This individual will be responsible for developing and executing a comprehensive, customer-centric, and forward-thinking brand strategy that aligns with Lyft's mission and long-term goals.Key ResponsibilitiesBuild,...


  • Toronto, Ontario, Canada Leo Burnett Full time

    At Leo Burnett, we're seeking a visionary Digital Strategy Director to spearhead our social media efforts and drive innovative campaigns for our clients.Compensation:We offer an estimated annual salary of $120,000 to $180,000, depending on experience, based on national averages in the United States.About the RoleThe Digital Strategy Director will be...


  • Toronto, Ontario, Canada BooksTime, Inc. Full time

    About This OpportunityWe are seeking an experienced and visionary business leader to spearhead our Canadian operations. As the Client Service Leader for BooksTime Canada, you will be responsible for overseeing all services provided to Canadian clients.Key ResponsibilitiesLead and manage the Canadian business unit, ensuring clients and staff are happy and...


  • Toronto, Ontario, Canada HomeLife Realty Services Inc. Full time

    About HomeLife Realty Services Inc.We are a leading real estate franchisor seeking a creative visionary to drive our tailored luxury brand forward. As the Marketing & Branding Manager, you will play a crucial role in developing and executing our marketing strategies across digital and traditional channels.Job Description:Marketing Strategy: Develop and...


  • Toronto, Ontario, Canada Lyft Full time

    At Lyft, our mission is to revolutionize transportation and improve people's lives. To achieve this, we're building an inclusive and diverse organization that fosters innovation and exceptional results. Our Marketing & Communications team is dedicated to creating an iconic brand for the future while driving profitable growth today. We're seeking a seasoned...


  • Old Toronto, Ontario, Canada VML South Africa Full time

    Job Title: Executive Creative DirectorWe are seeking a visionary Executive Creative Director to lead our dynamic creative team in Toronto. This role will have a significant impact on a major automotive brand, driving innovative and high-impact creative solutions that resonate with our clients and their customers.Key Responsibilities:Lead Creative Vision: Set...


  • Toronto, Ontario, Canada Lyft Full time

    Senior Director, Brand  At Lyft, our mission is to revolutionize the way people move around the world. To achieve this goal, we focus on building a diverse and inclusive community that fosters creativity and innovation.  Lyft's Marketing & Communications team plays a vital role in shaping the company's iconic brand for the future while driving profitable...

  • Creative Visionary

    4 weeks ago


    Toronto, Ontario, Canada Paralucent Full time

    We're seeking a talented Art Director and Graphic Designer to create captivating and on-brand visuals across various media. As a key member of our creative team, you'll play a pivotal role in shaping the visual identity of our brand. Let's dive into the details:Why Paralucent? Join a forward-thinking and impact driven team committed to innovation and growth....

  • Creative Visionary

    3 weeks ago


    Toronto, Ontario, Canada Publicis Groupe Full time

    Publicis Groupe's Notch Video company is seeking a seasoned producer to help top-tier brands craft exceptional social content. Our portfolio includes notable clients such as American Express, P&G, INFINITI, and Kellogg's.We pride ourselves on delivering innovative solutions that set us apart from other social content creators. If you're passionate about...

  • Creative Visionary

    4 weeks ago


    Toronto, Ontario, Canada Leo Burnett Full time

    Job DescriptionOverview: As a Senior Art Director at Leo Burnett, you will be responsible for leading the creative vision for our projects, ensuring high-quality visual output that aligns with our brand identity and objectives. You will collaborate closely with cross-functional teams to conceptualize and execute creative solutions across various mediums,...

  • Creative Visionary

    4 weeks ago


    Toronto, Ontario, Canada Leo Burnett Full time

    Job Title: Senior Art DirectorOverview: As a Senior Art Director at Leo Burnett, you will lead the creative vision for our projects, ensuring high-quality visual output that aligns with our brand identity and objectives. You will collaborate closely with cross-functional teams to conceptualize and execute creative solutions across various mediums, including...


  • Toronto, Ontario, Canada TANK Worldwide Full time

    About This RoleWe are seeking an experienced Art Director to join our team at TANK Worldwide. As a Creative Visionary, you will conceptualize and develop original ideas for innovative marketing campaigns that drive results.ResponsibilitiesCreate and develop effective and memorable marketing campaigns across traditional and digital mediums.Take initiative in...