Principal Video Strategy and Go-To-Market Executive

3 weeks ago


Old Toronto, Ontario, Canada Amazon Full time
Unlock the Power of Video Advertising with Amazon

Amazon Ads is revolutionizing the digital advertising landscape with its cutting-edge video advertising solutions. As a Principal BR Video Strategy and Go-To-Market, you will play a pivotal role in driving the growth of our video advertising business across Amazon's global video properties.

We're seeking a seasoned executive with a proven track record in developing and executing go-to-market strategies for video advertising solutions. You will partner closely with our WW Ad Sales team, regional GTM teams, and content creators to drive revenue growth, introduce new products, and develop market fit.

Your key responsibilities will include:

  1. Developing and executing the BR vision, value proposition, programs, planning, and packaging solutions for video advertising across all Amazon video properties.
  2. Driving adoption of Amazon's video advertising offerings, including business management in support of Video org goals.
  3. Working directly with regional Video Sales Specialists and sales teams to achieve revenue and adoption targets.
  4. Developing the BR end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings.
  5. Aggregating VOC and partnering with WW GTM to drive video solutions for customers and growth for Amazon.
  6. Partnering with Ads Marketing on Video Sales and Marketing narratives.
  7. Customizing the macro global strategy to the BR market.
  8. Assisting in regional training development for sales enablement execution.
What We're Looking For

We're seeking a self-starter with a strong track record in developing and launching go-to-market strategies within streaming and video. You should have experience working with Product teams for roadmap decisioning and packaging, as well as working with content creators and show-runners to develop advertising opportunities.

The ideal candidate will possess:

  1. A strong analytical mindset with excellent business judgment.
  2. Relentlessly high standards and a track record of building programs, such as joint business plans, commercial agreements, and inventive structures.
  3. Proven experience working with customers to introduce new products and develop market fit.
  4. Excellent communication and leadership skills with the ability to build and convey compelling value propositions.
Basic Qualifications

We require a Bachelor's degree and 7+ years of experience in developing, negotiating, and executing business agreements.



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