Principal BR Video Strategy and Go-To-Market, Amazon Ads
2 weeks ago
Amazon Ads is the digital advertising arm of Amazon, driving innovation and growth in the industry. As a Principal BR Video Strategy and Go-To-Market, you will play a key role in developing and executing the unified go-to-market strategy for advertising solutions across Amazon video and streaming properties globally.
About the RoleThis is an exciting opportunity to join a fast-growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads. Your key responsibilities will include:
- Driving the BR vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties
- Driving adoption of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
- Working directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
- Developing the BR end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings, working alongside WW GTM
- Aggregating VOC and partnering with WW GTM to drive video solutions for customers and growth for Amazon; producing stack-ranked sets of sales priorities, and influencing requirements, roadmap decisions, and trade-offs
- Partnering with Ads Marketing on Video Sales and Marketing narratives
- Working with the WW GTM team to customize the macro global strategy to the BR market
- Assisting in regional training development for sales enablement execution
The ideal candidate will possess a revenue and strategic leadership background within video and STV, enabling them to drive a comprehensive go-to-market strategy around how Amazon approaches video advertising. This leader will partner cross-functionally across leaders within Amazon's video properties and work closely with Sales to drive revenue growth in this segment.
Desired qualifications include:
- A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
- A strong track record in developing and launching go-to-market strategies within streaming and video
- Experience working with Product teams for roadmap decisioning and packaging
- Experience working with content creators and show-runners to develop advertising opportunities
- Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
- Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings
- Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution
The ideal candidate will exhibit excellent business judgment, have relentlessly high standards, think strategically, and stay on top of tactical execution. They will utilize creative, innovative thinking, think big, and have convictions. They will be action and results-oriented, highly analytical, and structured.
BASIC QUALIFICATIONS- 7+ years of developing, negotiating, and executing business agreements experience
- Bachelor's degree
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Old Toronto, Ontario, Canada Amazon Full timeUnlock the Power of Video Advertising with AmazonAmazon Ads is the digital advertising arm of Amazon, driving innovation and growth in the video advertising space. As a Principal BR Video Strategy and Go-To-Market Lead, you will play a critical role in developing and executing the unified go-to-market strategy for video advertising solutions across Amazon's...
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Old Toronto, Ontario, Canada Amazon Full timeUnlock the Power of Video Advertising with AmazonAmazon Ads is the digital advertising arm of Amazon, driving innovation and growth in the video advertising space. As a Principal BR Video Strategy and Go-To-Market Lead, you will play a critical role in developing and executing the unified go-to-market strategy for video advertising solutions across Amazon's...
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Old Toronto, Ontario, Canada Amazon Full timeJob SummaryAmazon is seeking a seasoned leader to join the WW Ad Sales team as Head of International Expansion (IX) Video Strategy and Go-To-Market (GTM). This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across...
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Old Toronto, Ontario, Canada Amazon Full timeJob Title: Head of International Expansion Video Strategy and Go-To-MarketAmazon is seeking a seasoned leader to join our WW Ad Sales team as Head of International Expansion (IX) Video Strategy and Go-To-Market (GTM). This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market...
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Old Toronto, Ontario, Canada Amazon Full timeJob Title: Head of International Expansion Video Strategy and Go-To-MarketAmazon is seeking a seasoned leader to join our WW Ad Sales team as Head of International Expansion (IX) Video Strategy and Go-To-Market (GTM). This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market...
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Old Toronto, Ontario, Canada Amazon Full timeJob SummaryAmazon is seeking a seasoned leader to join the WW Ad Sales team as Head of International Expansion (IX) Video Strategy and Go-To-Market (GTM). This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across...
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