Ancillary Revenue Strategist

4 weeks ago

Dorval, Quebec, Canada Air Canada Full time
Ancillary Revenues Analyst - Air

As a key member of the Air Canada team, you will play a crucial role in evaluating the effectiveness of ancillary sales associated with air travel and identifying strategies to boost revenue through the modification of current offerings or the introduction of new products.

Responsibilities:
  • Develop and implement measurement metrics to monitor the performance of Air Ancillary services and provide regular progress updates.
  • Analyze sales figures to uncover growth opportunities for air ancillary income by revising pricing strategies for offerings including seats, baggage, and upgrades.
  • Conduct prompt post-promotion evaluations of ancillary deals to enhance future initiatives.
  • Collaborate with Customer Relationship Management (CRM) to analyze data and create customer-focused, revenue-generating offers for post-purchase ancillaries.
  • Review point-of-sale data to suggest modifications to the product lineup and pricing across diverse customer interaction points.
  • Evaluate the utilization of ancillaries within different fare categories and propose adjustments to the ancillary assortment to align with consumer demand and foster upselling prospects.
  • Assess the use of premium cabin and formulate strategies to reduce unsold seats by modifying prices for our upgrade products.
  • Partner with Pricing Operations, Merchandising, and Revenue Management teams to ensure that the distribution of ancillary services aligns with pricing goals.
  • Collaborate with Marketing, eCommerce, and other teams to synchronize and launch various campaigns, website modifications, and A/B testing.
  • Stay informed about industry trends and benchmarking to seize opportunities for increasing ancillary revenue.
  • Remain updated on legal and regulatory mandates related to the sale of ancillary services.
  • Interface with key stakeholders across Air Canada to ensure that the evolution of ancillary products is in harmony with the company's overarching customer value proposition and commercial objectives.
Qualifications:
  • University degree or 3+ years of relevant work experience.
  • Experience in developing, implementing, and monitoring pricing strategies.
  • Hands-on team player with strong interpersonal and communication skills.
  • Action/results-oriented, analytical with strong problem-solving skills.
  • Self-starter and ability to work under pressure with changing priorities.
  • Ability to prioritize heavy workloads comprised of routines and ad-hoc tasks.
Linguistic Requirements:

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion:

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible, and rewarding work environment that highlights employees' unique contributions to our company's success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce that reflects the diversity of our customers and communities.

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