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Digital Marketing Coordinator
2 months ago
Trotman Auto Group is seeking a highly motivated and detail-oriented Marketing Assistant - Digital to support the marketing efforts of our dealer group.
Key Responsibilities:- Assist in the development and implementation of marketing campaigns across all digital platforms (website, email, social media, paid advertising)
- Track and analyze campaign performance, providing insights and recommendations for optimization
- Create, edit, and manage engaging content for social media, the TAG website, and individual dealer websites
- Maintain a consistent brand voice and message across all marketing channels
- Compose compelling monthly blog posts for dealer websites
- Conduct market research to identify industry trends, competitor activities, and customer preferences
- Prepare monthly reports on marketing activities, performance metrics, and market trends
- 2-4 years of digital marketing experience for a brand or company
- Excellent written communication skills, specifically related to blog writing and social captions
- High attention to detail
- Ability to juggle multiple projects and tasks simultaneously
- Basic understanding of SEO
- Experience growing following and engagement across Facebook, Instagram, TikTok, and YouTube
- Experience managing multiple brands or voices
- Extended Health Care
- Dental
- RRSP
- Employee Assistance Program
- Paid time off, etc.
- Employee Discounts
- Weekly Incentives
- Real-time Comprehensive Training
- NADA Training Courses available for most departments
- Internal Professional and Career Development programs