Digital Marketing Specialist
4 weeks ago
Role Overview
We are seeking a skilled Digital Marketing Specialist to enhance our online presence and drive business growth through innovative digital campaigns. The ideal candidate will have a strong understanding of various online marketing strategies and a passion for staying up-to-date with the latest industry trends.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies to increase brand visibility and engagement.
- Manage and optimize the company's website using WordPress, ensuring it is user-friendly and SEO-optimized.
- Create compelling content for various digital platforms, including social media, email marketing, and e-commerce sites.
- Utilize analytics tools to track campaign performance, analyze data, and make informed decisions to improve results.
- Design visually appealing graphics and promotional materials using Adobe Creative Suite.
- Oversee online advertising campaigns across multiple platforms, ensuring optimal performance and return on investment.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Stay updated on the latest trends in digital marketing and e-commerce to maintain a competitive edge.
Required Skills
- Proficiency in CSS, HTML, and WordPress for website management and content creation.
- Strong analytical skills with experience in using analytics tools to measure campaign effectiveness.
- Knowledge of e-commerce platforms and best practices for driving online sales.
- Experience in digital advertising strategies across social media and search engines.
- Familiarity with email marketing techniques to engage customers effectively.
- Proficient in Adobe Creative Suite for designing marketing materials.
- Excellent communication skills, both written and verbal, with an ability to convey ideas clearly.
- A proactive approach to problem-solving with strong organizational skills.
Job Type: Full-time, Part-time
Pay: $18.00-$20.00 per hour
Expected Hours: No more than 40 per week
Schedule
- Monday to Friday
Education
- AEC / DEP or Skilled Trade Certificate (preferred)
Location
- Abbotsford, BC V2T 2S1 (preferred)
Work Location: In person
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