Digital Marketing Specialist

4 weeks ago


Abbotsford, British Columbia, Canada RedStep Immigration Services Inc. Full time

Role Overview

We are seeking a skilled Digital Marketing Specialist to enhance our online presence and drive business growth through innovative digital campaigns. The ideal candidate will have a strong understanding of various online marketing strategies and a passion for staying up-to-date with the latest industry trends.

Key Responsibilities

  1. Develop and implement comprehensive digital marketing strategies to increase brand visibility and engagement.
  2. Manage and optimize the company's website using WordPress, ensuring it is user-friendly and SEO-optimized.
  3. Create compelling content for various digital platforms, including social media, email marketing, and e-commerce sites.
  4. Utilize analytics tools to track campaign performance, analyze data, and make informed decisions to improve results.
  5. Design visually appealing graphics and promotional materials using Adobe Creative Suite.
  6. Oversee online advertising campaigns across multiple platforms, ensuring optimal performance and return on investment.
  7. Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
  8. Stay updated on the latest trends in digital marketing and e-commerce to maintain a competitive edge.

Required Skills

  1. Proficiency in CSS, HTML, and WordPress for website management and content creation.
  2. Strong analytical skills with experience in using analytics tools to measure campaign effectiveness.
  3. Knowledge of e-commerce platforms and best practices for driving online sales.
  4. Experience in digital advertising strategies across social media and search engines.
  5. Familiarity with email marketing techniques to engage customers effectively.
  6. Proficient in Adobe Creative Suite for designing marketing materials.
  7. Excellent communication skills, both written and verbal, with an ability to convey ideas clearly.
  8. A proactive approach to problem-solving with strong organizational skills.

Job Type: Full-time, Part-time

Pay: $18.00-$20.00 per hour

Expected Hours: No more than 40 per week

Schedule

  • Monday to Friday

Education

  • AEC / DEP or Skilled Trade Certificate (preferred)

Location

  • Abbotsford, BC V2T 2S1 (preferred)

Work Location: In person



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