Digital Marketing Coordinator
4 weeks ago
Marketing Role at Trotman Auto Group
Trotman Auto Group is seeking a skilled Digital Marketing Assistant to support the marketing efforts of our dealer group.
This is a full-time, on-site role working from one of our dealerships. You will be responsible for the day-to-day tasks associated with creating and implementing digital marketing campaigns and managing the digital presence for our auto dealerships.
Key Responsibilities:
- Assist in the development and implementation of marketing campaigns across all digital platforms (website, email, social media, paid advertising)
- Track and analyze campaign performance, providing insights and recommendations for optimization
- Create, edit, and manage engaging content for social media, the TAG website, and individual dealer websites
- Maintain a consistent brand voice and message across all marketing channels
- Compose compelling monthly blog posts for dealer websites
- Create engaging content for dealer websites that is also optimized for search engines
- Conduct market research to identify industry trends, competitor activities, and customer preferences
- Prepare monthly reports on marketing activities, performance metrics, and market trends
- Optimize and manage online reputation platforms, including Google Business Profile and Apple Maps
Requirements:
- 2 – 4 years of digital marketing experience for a brand or company
- Excellent written communication skills, specifically related to blog writing and social captions
- High attention to detail
- Ability to juggle multiple projects and tasks simultaneously
- Basic understanding of SEO
- Experience growing following and engagement across Facebook, Instagram, TikTok, and YouTube
- Experience managing multiple brands or voices
- Google and Facebook Ads experience preferred, but not required
- Automotive experience preferred, but not required
- Experience with email marketing preferred, but not required
What We Offer:
- Extended Health Care
- Dental
- RRSP
- Employee Assistance Program
- Paid time off, etc.
- Employee Discounts
- Weekly Incentives
- Real-time Comprehensive Training
- NADA Training Courses available for most departments
- Internal Professional and Career Development programs
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