Digital Marketing Coordinator

1 month ago

Abbotsford, British Columbia, Canada Trotman Auto Group Full time
Job Title: Digital Marketing Assistant

About Trotman Auto Group:

Trotman Auto Group is a leading auto dealership group in Canada, recognized as one of the Best Managed Companies. We are seeking a highly motivated and detail-oriented Digital Marketing Assistant to join our team.

Job Summary:

We are looking for a Digital Marketing Assistant to support our marketing efforts across all digital platforms. The successful candidate will be responsible for creating and implementing digital marketing campaigns, managing our online presence, and analyzing web analytics to optimize our marketing strategies.

Key Responsibilities:
  • Develop and implement digital marketing campaigns across all platforms (website, email, social media, paid advertising)
  • Track and analyze campaign performance, providing insights and recommendations for optimization
  • Create engaging content for social media, the TAG website, and individual dealer websites
  • Maintain a consistent brand voice and message across all marketing channels
  • Compose compelling monthly blog posts for dealer websites
  • Conduct market research to identify industry trends, competitor activities, and customer preferences
  • Prepare monthly reports on marketing activities, performance metrics, and market trends
Requirements:
  • 2-4 years of digital marketing experience for a brand or company
  • Excellent written communication skills, specifically related to blog writing and social captions
  • High attention to detail
  • Ability to juggle multiple projects and tasks simultaneously
  • Basic understanding of SEO
  • Experience growing following and engagement across Facebook, Instagram, TikTok, and YouTube
  • Experience managing multiple brands or voices
  • Google and Facebook Ads experience preferred, but not required
  • Automotive experience preferred, but not required
  • Experience with email marketing preferred, but not required
What We Offer:
  • Extended Health Care
  • Dental
  • RRSP
  • Employee Assistance Program
  • Paid time off, etc.
  • Employee Discounts
  • Weekly Incentives
  • Real-time Comprehensive Training
  • NADA Training Courses available for most departments
  • Internal Professional and Career Development programs

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