Strategic Annual Campaigns Director

16 hours ago

Ottawa, Ontario, Canada AFP Golden Horseshoe Chapter Full time
About the Role

We are seeking a highly skilled Strategic Annual Campaigns Director to join our team at AFP Golden Horseshoe Chapter.

Job Summary

The Strategic Annual Campaigns Director will be responsible for providing thought leadership and strategic vision to our direct response marketing and membership campaigns. This role will involve overseeing efforts to engage, acquire, and retain annual donors through various channels, including direct mail, digital, and telemarketing.

Main Responsibilities
  • Collaborate with senior leaders to provide strategic guidance and direction for our comprehensive annual campaigns.
  • Play a key role in reshaping and elevating our annual membership programs, offering leadership and vision for program operations.
  • Develop annual budgets and set revenue targets, establish benchmarks, and qualitative goals to monitor campaign performance.
  • Apply expertise in CRM optimization and effectiveness, as well as experience with high-impact fundraising campaigns, to create and implement strategies to achieve annual campaign goals.
  • Utilize data and analytics reporting to support data-driven decision making.
  • Work with colleagues to create a multi-channel communications calendar of appeals that leverage various tactics and vehicles to communicate with current and potential annual donors.
  • Oversee ongoing development and delivery of engaging membership programs and experiences.
Qualifications and Key Competencies

To be successful in this role, you will need:

  • Progressive experience in a direct response fundraising role, including experience with campaigns involving external fundraising partners.
  • Demonstrated success implementing fundraising strategies for annual giving and membership programs.
  • Highly adept program and data analysis skills, with strong analytical and strategic thinking abilities.
  • Established track record in strategy development and implementation.
  • Excellent budget and revenue forecasting skills.
  • Proven leadership experience, including coaching, mentoring, and motivating a high-performing team.
  • Outstanding written and verbal communication skills, with a preference for candidates with experience in writing/editing direct-response fundraising copy.
  • Ability to employ a collaborative approach, balanced with clear decision-making and results orientation, that supports organizational goals.
  • Outcome-focused, with excellent project and time management skills, the ability to effectively manage multiple projects and deadlines, and deliver on key performance indicators (KPIs).
About Us

We are committed to fostering an inclusive and diverse environment that fully supports our team's personal and collective success. We welcome applicants from all backgrounds and abilities who share and embrace our values of anti-racism and inclusion.

The estimated salary for this role is $140,000 to $150,000, and we offer a comprehensive benefits package.

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