Senior Marketing Director

4 hours ago

Kitchener, Ontario, Canada Deep Trekker Inc. Full time
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to lead our creative content creation, product marketing, and brand management efforts.

As a key member of our team, you will play a crucial role in shaping the direction of our global brand of portable robots, driving engagement across diverse industries.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies that resonate with our audience and elevate our brand presence.
  • Collaborate with senior leadership to develop and execute a comprehensive marketing plan, including strategies for content marketing, public relations, social media, demand generation, digital marketing, and trade shows.
  • Oversee the daily activities of 5+ direct reports, including Digital Strategists, Creative Producers, and other team members.
  • Develop and manage the marketing budget, including P&L tracking, to ensure efficient use of resources and maximum return on investment.
  • Plan, execute, and attend marketing and trade-based events, working with team members to achieve strategic objectives.
  • Ensure consistent deployment and representation of the Deep Trekker brand across all channels, partners, and assets, enhancing brand credibility and recognition.
  • Collaborate with the sales team to align marketing plans with sales strategies and activities.
  • Implement a KPI system to track the performance of marketing activities, making adjustments as needed to optimize results.
  • Coordinate and execute product launches and enhancements in collaboration with senior management, sales, and engineering teams.
  • Provide strong leadership and support to the marketing team, including participation in HR activities such as work planning, performance reviews, hiring, and termination.
Requirements:
  • Degree in Business, Marketing, Digital Marketing Communications, or related field, or equivalent experience.
  • ~7+ years of experience in developing and executing brand and product marketing strategies, with a strong emphasis on creative content creation.
  • ~ In-depth understanding of marketing channels and sales funnels, with the ability to analyze data and derive actionable insights.
  • ~ Proven experience in managing the strategic evaluation and execution of marketing plans, with a keen eye for detail and a strategic mindset.
  • ~ Experience in managing relationships with external partners and agencies.
  • ~ Tactical experience in digital marketing, including web development, graphic design, SEO, and social media.
  • ~ Creative and analytical thinking skills.
  • ~ Proficiency in CMS and CRM systems.

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