Digital Strategy Lead
2 weeks ago
Job Overview:
We are seeking a skilled Digital Strategy Lead to join our team at OMD Canada. As a key member of our performance marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and exceed client goals.
About the Role:
The successful candidate will have 7+ years of experience in site direct/programmatic display/OLV, social & search planning and activation. You will have hands-on experience in paid search as well as one or more key social platforms: Facebook, TikTok, Pinterest, and Snap. A strong understanding of business concepts and client objectives is essential to identify campaign expansion opportunities.
Responsibilities:
- Demonstrate strategic insight to develop performance plans from client's stated business objectives, optimize those plans, and achieve key metrics (KPIs) as defined by the client
- Analytical ability to extract insight/actions from data or research and relate the 'story' back to client's business goals
- Organizational and leadership capabilities to assign resources, track progress, assist in execution, and consistently plan programs through supervision of team members
- Effectively presenting insights, reporting, and optimizations to clients, staff, and internal teams
- Facilitate and manage forecasting, budgeting, pacing, campaign creation, and optimization
- Manage the relationship with media partners in performance
- Be up to speed and fluent on the ever-evolving digital landscape and industry trends
Requirements:
- 7+ years of work experience; recent and proven experience in site direct/programmatic display/OLV, social & search planning and activation is required
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