Digital Marketing Strategy Manager

5 days ago


Vancouver, British Columbia, Canada Pursuit Collection Full time

At Pursuit Collection, we're shaping the future of experiential travel and hospitality.

We're seeking a highly skilled Digital Marketing Strategy Manager to lead our digital platforms and omni-channel marketing programs.

This is an exciting opportunity to drive measurable results in visitation, engagement, and conversion while optimizing direct consumer revenue booking opportunities.

The successful candidate will collaborate with cross-functional teams, media agencies, IT professionals, and external vendors to ensure our digital platforms support strategic objectives and revenue targets.

Responsibilities
  • Develop and implement digital marketing plans that leverage paid and owned channel tactics.
  • Oversee agency relationships, ensuring accountability to results and bringing expertise and scale to drive performance.
  • Collaborate with geography marketing teams to establish seasonal ad briefs, including identification of primary audience(s), sales targets, budget, and run dates.
  • Manage day-to-day interactions with external agencies and partners, including delivery and management of performance media campaigns and content calendar.
  • Lead the continuous development of our digital platforms to offer the best guest experience and maximize direct consumer revenue.
  • Maintain web analytics and performance reporting systems and dashboards to provide insights into guest data and booking trends for revenue reporting and strategic planning.
Requirements
  • A minimum of 3-5 years in digital marketing, including strong knowledge of digital marketing principles.
  • Experience in the hospitality or entertainment industry strongly preferred.
  • Strong understanding of Google Analytics, Google Tag Manager, and other SEO and user-experience reporting.
  • Experience working with media planning agencies would be considered an asset.
  • Knowledge of current digital marketing practices and emerging technologies and trends.

We offer a competitive salary range of $80,000 - $90,000 per year, based on location and experience.


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