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Event Vehicle Ambassador

4 weeks ago

Toronto, Ontario, Canada Red Bull Full time

The Event Vehicle Coordinator plays a pivotal role in bringing the Red Bull brand to life, serving as a key ambassador and face of the company. This role is responsible for the Event Vehicle, a core marketing asset in our grassroots, field marketing initiatives. Key responsibilities include planning and executing the schedule for the Event Vehicle across events, sales support, and consumer moments, as well as programming Event Vehicle content alongside our social media team.

Key Responsibilities:

  • Ensure the Event Vehicle is maintained in top operational performance, upholding Red Bull's premium appearance, including vehicle maintenance and cleanliness.
  • Implement a regional marketing and sales plan around the Event Vehicle, leveraging a strong network in key playgrounds across Sport and Culture.
  • Possess an excellent understanding of all vehicle operations, including A/V set-up and tear down, and ensure sufficient cold product is on-hand.
  • Build and update the event vehicle music and video content library, obtaining necessary permits as needed.
  • Manage travel and entertainment budgets, alongside activation budgets, and provide ongoing reporting of all event vehicle activity.

Requirements:

  • 1+ years of experience in Marketing.
  • Proven background in negotiation, partnerships, and budget management.
  • Excellent understanding of the sports and culture landscape within the region, with involvement in both.
  • General knowledge and comfort using and capturing low-fi content on Instagram and TikTok.
  • Current iOS or Android device in good working condition, with a valid driver's license and ability to drive automatic transmission vehicles.
  • Sociable and outgoing, with strong written, presentation, and verbal skills, and ability to meet strict deadlines.

About Red Bull:

Red Bull is a global company that gives wings to people and ideas since 1987. We are driven by an entrepreneurial mindset and a passion for innovation. Our team is dedicated to creating unique experiences and pushing the boundaries of what is possible.