Event Vehicle Ambassador

4 weeks ago

Toronto, Ontario, Canada Red Bull Full time

The Event Vehicle Coordinator plays a pivotal role in bringing the Red Bull brand to life, serving as a key ambassador and face of the company. This role is responsible for the Event Vehicle, a core marketing asset that drives grassroots, field marketing initiatives. Key responsibilities include planning and executing the Event Vehicle's schedule across events, sales support, and consumer engagement moments. The Coordinator will work closely with the Field Marketing Manager and National Event Manager to develop and implement a strong program that surprises and delights consumers.

Key Responsibilities:

  • Ensure the Event Vehicle is in top operational performance, maintaining Red Bull's premium appearance through regular maintenance and cleanliness.
  • Develop a regional marketing and sales plan around the Event Vehicle, leveraging key networks and partnerships in the region.
  • Implement a strong content strategy, including A/V setup and tear down, to engage consumers and drive brand awareness.
  • Manage the Event Vehicle's inventory, tracking product seeding and ensuring sufficient stock is always available.
  • Build and maintain a comprehensive content library, including music and video assets.
  • Obtain necessary permits and approvals for Event Vehicle programming.
  • Manage travel and entertainment budgets, as well as activation expenses.
  • Provide regular reporting on Event Vehicle activity to the Field Marketing Manager and National Event Manager.

Requirements:

  • 1+ years of experience in marketing, with a proven track record of success.
  • Excellent understanding of the sports and culture landscape within the region, with involvement in both.
  • Strong negotiation, partnership, and budget management skills.
  • Ability to inspire and excite consumers with engaging content, working closely with the Content Producer and/or contracted third parties.
  • Valid driver's license and ability to drive an automatic transmission vehicle.
  • Comfortable and adept at driving in on and off-road situations.
  • Sociable and outgoing, with strong written, presentation, and verbal skills.
  • Strong leadership, initiative, and communications skills, with the ability to meet strict deadlines.
  • Strong prioritization and organizational skills, with a solutions-based approach.
  • Strong analytical skills, including proficiency in MS Office (Excel, Word, PowerPoint).
  • Comfortable with substantial road travel, with a minimum of 40-50% travel required.

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