Marketing Technology Specialist

2 weeks ago

Ottawa, Ontario, Canada Remotework Full time

Remotework is a world-class company that's dedicated to building the future of crypto. As a Marketing Technology Specialist, you'll play a key role in managing Kraken's best-in-class technology stack towards good governance and continuous evolution.

About the Job

We're looking for a highly skilled professional to join our Marketing Technology and CRM Operations team. This role will report to our Director of Marketing Technology and Operations, and collaborate cross-functionally with lifecycle marketing, product marketing, product management, and engineering teams to continue evolving our data infrastructure and technology features to support our marketing tactics across channels.

The team supports the company's growth and client engagement strategy by implementing tools and executing cross-channel communications to help our clients make the most of Kraken's exchange ecosystem. We strive to serve our internal and external clients with best-in-class technology and marketing best practices, such as hyper-personalization and real-time, relevant messaging, towards flawless execution.

Your Responsibilities
  • Manage the operational needs of various MarTech tools, including access, usage management, and new integrations.
  • Develop and execute a MarTech roadmap and set corresponding goals to ensure stability and scalability.
  • Gather and translate marketing/business use cases into technical requirements.
  • Provide hands-on guidance for internal stakeholders and develop documentation as a playbook.
  • Ensure implementation of best practices for tool governance and marketing activation.
  • Troubleshoot tooling issues and coordinate resolution with vendors and/or internal stakeholders.
  • Address attribution and measurement needs across digital marketing channels, in collaboration with Engineering and Analytics.
  • Participate in evaluation processes for new vendors and coordinate implementation of new tools cross-functionally.
What You Need to Succeed
  • 4+ years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.).
  • Expert knowledge of Google Analytics and Tag Manager.
  • Experience with AppsFlyer and SimonData (or comparative CDP platforms).
  • Familiarity with SQL and HTML/CSS.
  • Familiarity with web and mobile app environments, SDK, and product lifecycle.
  • An understanding of performance metrics as well as business/marketing analytics.
  • Strong organization and project management skills.
  • Strong crypto conviction and familiarity with our product offerings.

The estimated salary for this position is $120,000 - $180,000 per year, depending on location and experience. If you're passionate about working with cutting-edge technology and are a self-motivated individual who thrives in a fast-paced environment, we'd love to hear from you

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