Creative Director
4 weeks ago
About the Role
The Creative Director - Visual Identity will lead the design team and oversee the management of the Farm Boy brand and execution of all retail communication, advertising, and creative assets. This role requires a strong understanding of marketing and consumer trends, as well as excellent analytical and conceptual skills.
Key Responsibilities
- Develop and implement marketing and branding strategies to align with the Masterbrand Strategy and company guidelines.
- Lead and coach the design team to ensure best-in-class creative is developed, produced, and executed for Farm Boy.
- Collaborate with the Store Experience Teams to ensure all store design concepts are aligned with the Masterbrand strategy and brand guidelines.
- Oversee signage for retail operations and develop store signage and experience for new retail locations.
Qualifications
- Typically requires completion of post-secondary education with an emphasis in Design, Marketing, Advertising, or Business Management, plus 5 to 10 years of progressively responsible experience.
- Broad marketing perspective and knowledge of major food and consumer trends.
- Exceptional team orientation and a demonstrated ability to work collaboratively in a leadership position with others to achieve common goals.
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