Digital Marketing Manager

1 month ago

Mississauga, Ontario, Canada Katz Group Canada Full time
Job Title: Manager, Digital Marketing

About the Role:

We are seeking a highly motivated and experienced Manager, Digital Marketing to join our team at Rexall Pharmacy Group ULC. As a key member of our marketing team, you will be responsible for leading the planning and execution of cohesive digital marketing initiatives across our growing and evolving digital ecosystem.

Key Responsibilities:

  • Develop and manage annual direct-to-consumer marketing plans that support various business units within Rexall, as well as external Be Well partners.
  • Work collaboratively with Rexall's marketing team to develop omni-channel marketing strategies to support cross-functional business goals, objectives, and priorities.
  • Manage the relationship with Rexall's digital marketing agency.
  • Oversee the digital creative process, ensuring assets are delivered on time, including stakeholders' review, asset approvals, and initiatives launch on schedule.
  • Build deep-rooted relationships with vendor partners to create mutually beneficial campaigns and grow vendor funding.
  • Lead meetings with internal and external partners to define marketing programs, objectives, and desired results.
  • Lead digital marketing planning and calendar management (owned channels).
  • Oversee weekly email planning and act as agency liaison (Rexall & Be Well), collaborating with Brand Managers.
  • Lead campaign management integration for Front Shop, Loyalty, and Pharmacy initiatives.
  • Lead digital creative stakeholder review and approvals.
  • Manage the day-to-day coordination of vendor DNA packages and results sharing (Front Shop & Pharmacy).
  • Determine channel placement and cadence, CX flow, A/B testing, support creative approval, channel delivery, campaign integration, results learning, and strategy optimization.
  • Lead digital ecosystem analytics and facilitate post-campaign analysis, insights, and learnings.
  • Measure efficiency and effectiveness of digital channels.
  • Closely monitor digital marketing trends and strategies and competitive landscape.

Requirements:

  • University degree or college diploma.
  • 5+ years of relevant work experience in digital marketing campaign management.
  • Exceptional project management skills with strong attention to detail.
  • Proactive, independent self-starter, and resourceful.
  • Strong ability to prioritize multiple projects; set and manage priorities to meet deadlines within a multi-tasking environment with changing priorities.
  • Business acumen skills – budget management, strategic tradeoffs, excellent analytical and influencing skills.
  • Strong written and presentation abilities.
  • Excellent interpersonal skills to build partnerships to effectively source information, obtain approvals, and build relationships.
  • Familiarity with SFMC considered an asset.

About Rexall:

Rexall Pharmacy Group ULC is committed to providing an accessible environment for all of our customers, employees, and job applicants. We will make available to any selected applicants' accommodations and/or accessible formats should they require. Candidates are encouraged to discuss any accommodation they may need in order to allow for the most effective selection process.

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