Digital Marketing Manager

4 weeks ago

Mississauga, Ontario, Canada Rogers Communications Full time

About the Role:

We are seeking a highly skilled Digital Marketing Manager to join our team at Rogers Sports & Media. As a key member of our marketing team, you will be responsible for driving new customer acquisition and all paid marketing performance.

Key Responsibilities:

  • Lead the development and execution of digital & performance marketing strategies for always-on and seasonal campaigns.
  • Support brand marketing and seasonal campaigns with performance and digital marketing expertise and industry knowledge.
  • Plan and execute paid digital campaigns with excellence to achieve all marketing objectives, financial targets and fill the customer pipeline.
  • Own the ongoing reporting, review and optimization of all paid digital campaigns to key business stakeholders.
  • Drive thought leadership and strategic plans to evolve with emerging trends in the digital and ecommerce landscape.
  • Develop strategic targeting and retargeting audiences and lead implementation of Martech in collaboration with key stakeholders and agency partners.
  • Recommend and activate against strategic test and learns in line with emerging trends.
  • Manage internal and external partners, including cross functional teams and partners.
  • Manage the TSC performance marketing budget in collaboration with Finance.
  • Develop strong internal relationships in order to drive cross-functional alignment.

Requirements:

  • A passion for performance marketing, retail and the evolving e-commerce industry.
  • Strong digital performance marketing experience and a proven ability to lead agencies and affiliate partnerships to manage end to end campaigns.
  • A strong understanding of digital platforms and emerging technology to deliver e-commerce results.
  • Passion for analytics & belief in the power of research and data to drive better decision making.
  • High accountability and digital marketing expertise, driven by a strong strategic lens.
  • A desire to collaborate, influence and lead amongst peers.
  • Comfort navigating and influencing in a complex organization.
  • Strong presentation and communication skills.

What We Offer:

  • Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
  • Company matching contributions to charities you support.

Growth & Development Opportunities:

  • Self-driven career development programs (E.g. MyPath program).
  • Rogers First: priority in applying to internal roles of interest.

Wellness Programs:

  • Homewood employee & family assistance program.
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions.
  • Low or no-cost fitness membership with access to virtual classes.

Our Commitment to Diversity:

  • We are committed to creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
  • We recognize the business value in creating a workplace where everyone feels like they belong.

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