Digital Marketing Manager

4 weeks ago

Mississauga, Ontario, Canada Katz Group Canada Full time

About the Role:

The Manager, Digital Marketing, will play a key role in leading Rexall's digital strategy and growing its online presence. This role will partner closely with cross-functional teams, including Analytics, Marketing, Merchandising, and Pharmacy, to recommend impactful initiatives that will help achieve and exceed annual targets.

Key Responsibilities:

  • Lead the planning and execution of cohesive digital marketing initiatives across a growing and evolving digital ecosystem.
  • Work collaboratively with Rexall's marketing team to develop omni-channel marketing strategies to support cross-functional business goals, objectives, and priorities.
  • Manage the relationship with Rexall's digital marketing agency.
  • Oversee the digital creative process, ensuring assets are delivered on time, including stakeholders' review, asset approvals, and initiatives' launch on schedule.
  • Build deep-rooted relationships with vendor partners to create mutually beneficial campaigns and grow vendor funding.
  • Lead meetings with internal and external partners to define marketing programs, objectives, and desired results.
  • Lead Digital Marketing planning and calendar management (Owned channels).
  • Oversee weekly email planning and act as agency liaison (Rexall & Be Well), collaborating with Brand Managers.
  • Lead Campaign Management integration for Front Shop, Loyalty, and Pharmacy initiatives.
  • Lead digital creative stakeholder review and approvals.
  • Manage the day-to-day coordination of vendor DNA packages and results sharing (Front Shop & Pharmacy).
  • Determine channel placement and cadence, CX flow, A/B testing, support creative approval, channel delivery, campaign integration, results learning, and strategy optimization.
  • Lead digital ecosystem analytics and facilitate post-campaign analysis, insights, and learnings.
  • Measure efficiency and effectiveness of digital channels.
  • Closely monitor Digital Marketing Trends & Strategies and competitive landscape.
  • Perform other duties as assigned to support Rexall Pharmacy Group ULC.

Requirements:

  • University Degree or College Diploma.
  • 5+ years of relevant work experience in digital marketing campaign management.
  • Exceptional project management skills with strong attention to detail.
  • Proactive, independent self-starter, and resourceful.
  • Strong ability to prioritize multiple projects; set and manage priorities to meet deadlines within a multi-tasking environment with changing priorities.
  • Business acumen skills – budget management, strategic tradeoffs, excellent analytical and influencing skills.
  • Strong written and presentation abilities.
  • Excellent interpersonal skills to build partnerships to effectively source information, obtain approvals, and build relationships.
  • Familiarity with SFMC considered an asset.

About Rexall:

Rexall Pharmacy Group ULC is committed to providing an accessible environment for all of our customers, employees, and job applicants. Rexall Pharmacy Group ULC will make available to any selected applicants' accommodations and/or accessible formats should they require. Candidates are encouraged to discuss any accommodation they may need in order to allow for the most effective selection process.

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