Sales Capabilities Manager

2 months ago


Toronto, Ontario, Canada CA09 Labatt Brewing Company Limited Full time

About the Role

The Sales Frontline and Capabilities team is a key function within the Go-To-Market team at CA09 Labatt Brewing Company Limited. Our goal is to empower our Sales team to deliver exceptional results for our customers through three key priorities.

Key Priorities:

  • Time: Optimize our selling time in front of our customers with a structured process and digital tools.
  • Focus: Provide clarity and focus on key drivers and levers for activation.
  • Capabilities: Upskill our people to transform our business and drive organic growth.

Job Summary

We are seeking a highly skilled and experienced Sales Capabilities Manager to lead our Canada Sales learning and development program. The successful candidate will champion digital integration and embed basic selling skill techniques across the sales organization.

Key Responsibilities:

  • Lead the Canada Sales learning and development program to enhance the knowledge, skills, and behaviors of the entire sales organization.
  • Partner with People and Global Frontline teams to define the overall capability agenda for Field Sales and create content.
  • Facilitate and lead learning engagements with teams and functional groups.
  • Create a training schedule for our District Sales Managers to enable an always-on approach to learning and development.
  • Spend time in market with field sales teams to understand learning and development journeys, capabilities opportunities, and performance.
  • Manage vendor partner relationships to build Learning and Development modules.

Qualifications:

  • University degree in Business or related field preferred.
  • Must be bilingual (French).
  • A minimum of 5 years in Field Sales, ideally with experience across multiple roles.
  • Strong knowledge of traditional sales principles and practices.
  • Strong communication and presentation skills with keen business acumen.
  • Track record of successfully delivering results across organizational boundaries.
  • Proven ability to establish and leverage credibility and rapport with peers and senior executives across disciplines, levels, and geographies.
  • Strong facilitation and program delivery skills.
  • Empathetic, patient, and open-minded to needs and viewpoints of others to build and support team collaboration and growth & development styles/techniques.
  • Clear demonstration of understanding 'acting as an owner' and living it. Assertive and feels confident to respectfully challenge existing processes or ways of working.
  • Some domestic travel required.


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