Digital Media Strategist, Performance and Growth
2 weeks ago
Meet a dynamic workplace where innovation meets growth. As one of Canada's Top 10 Great Workplaces, we're an ecosystem of brilliant minds shaping the life sciences industry since 1997.
The OpportunityWe're seeking a seasoned Digital Media Strategist to drive performance and growth in our media planning team. You will play a pivotal role in developing and executing meticulously researched media plans that achieve outstanding results.
In this role, you'll interact daily with clients, embodying the face of Klick. Your expertise in managing media budgets, approving spend, and delivering detailed reporting will be invaluable to our clients' success.
Key Responsibilities:- Craft and execute comprehensive digital media plans that drive impactful results.
- Collaborate with the Analytics Practice to ensure optimal campaign outcomes.
- Seamlessly integrate with content and creative teams to enhance campaign effectiveness.
- Act as the primary liaison for clients, managing relationships and ensuring their needs are met.
- Oversee and approve media spend and associated expenses.
- Deliver detailed media performance reporting and insightful analysis.
- Minimum 7 years of media planning experience, preferably in an agency setting.
- Experience with the US market, particularly in healthcare or pharmaceutical sectors, is ideal.
- Strong strategic media planning and vision skills.
- Knowledge of DTC (Direct-to-Consumer) and HCP (Healthcare Professional) marketing.
- Proven ability to manage media budgets and client relationships.
- Hands-on experience with tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic, or other media planning tools.
- Proficiency in Microsoft Office, including Excel and PowerPoint.
- Excellent vendor management skills.
- Strong attention to detail and time management abilities.
- Superior written and verbal communication skills.
- Creativity and problem-solving capabilities.
- Experience in people management is preferred.
This is a full-time, hybrid role with a competitive salary range of $120,000 - $180,000 per year, commensurate with experience, plus additional benefits and perks.
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