Chief Marketing Officer

2 days ago

Old Toronto, Canada belairdirect Full time

**About the Role**

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Vice-president, Marketing & Digital Strategy

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We are seeking an experienced marketing professional to lead the growth of our brand and market share across Canada. As Vice-president, Marketing & Digital Strategy, you will be responsible for guiding the strategic development and execution of all marketing and digital initiatives.

The ideal candidate will have a proven track record of building performance marketing strategies across the customer lifecycle, driving ROI-based programs, and leading and developing a growth-oriented team. You will play a key role in growing our brand awareness in Canada and driving growth by leveraging digital channels.

Key Responsibilities:

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  2. Define and own the belairdirect brand vision. In collaboration with your team members, peers, and partners, you will set and execute the long-term vision and strategy for the belairdirect brand.">
  3. Drive revenue marketing strategy in Canada and align all cross-functional activities to overarching marketing strategy to drive revenue growth.">
  4. Provide oversight across all customer acquisition channels and work effectively with the extended marketing team and cross-functional partners in Sales, Relationship Management, and COE teams.">
  5. Ensure strong understanding of the Canadian market, define marketing strategy, and oversee execution of our campaigns to drive revenue growth.">
  6. Create world-class marketing programs that scale lead generation and brand awareness.">
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Requirements:

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  2. Extensive experience in senior leadership roles leading marketing & digital strategies while overseeing large teams.">
  3. Proven success in driving growth through marketing initiatives, with a focus on digital solutions.">
  4. Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.">
  5. Strong project management skills and ability to handle multiple projects simultaneously.">
  6. Open-minded and positive leader, who takes responsibility for both successes and mistakes, and is energized by challenges and transformation.">
  7. Intrapreneurial spirit and solves problems using innovative ways to improve and take risks and challenge the status quo.">
  8. Demonstrated ability to lead, recruit, engage, and develop a world-class marketing team.">
  9. Experience managing large budgets.">
  10. High degree of emotional intelligence and self-awareness – proven ability to lead through change, collaborating, and building shared accountability and trust among large, diverse teams.">
  11. Bilingualism, French & English, is required considering the necessity to interact regularly with colleagues across the country.">
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What We Offer:

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  2. A financial rewards program that recognizes your success.">
  3. An extensive flexible pension and benefits package, with access to virtual healthcare.">
  4. An annual wellness account that promotes an active and healthy lifestyle.">
  5. A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs.">
  6. Inclusive employee-led networks to educate, inspire, amplify voices, build relationships, and provide development opportunities.">
  7. Inspiring leaders and colleagues who will lift you up and help you grow.">
  8. A Community Impact program, because what you care about is a part of what makes you different, and how you contribute to your community should be just as unique.">
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We Are an Equal Opportunity Employer

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At belairdirect, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

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