Chief Marketing Officer

2 weeks ago


Old Toronto, Canada JRoss Recruiters Full time

At JRoss Recruiters, we are seeking a highly skilled Chief Marketing Officer to lead our apparel brand's marketing efforts.

As the Senior Marketing Manager, you will play a pivotal role in shaping the brand's future across all marketing channels.

About the Role
  • This is an exciting opportunity to drive business growth through innovative marketing strategies and campaigns.
  • You will be responsible for creating and managing an effective marketing promotional calendar encompassing all channels.
  • Your goal will be to design and execute marketing campaigns that align with the brand's values of sustainability.
  • You will lead seasonal product launches, ensuring seamless integration across all business channels.
  • The successful candidate will manage the brand's storytelling and messaging, ensuring consistency across all touchpoints.
  • You will oversee and lead the marketing team, including social media, email marketing, influencer marketing, affiliate marketing, and paid ads.
  • A key part of your role will be to structure or restructure the marketing department to align with company goals, ensuring the team runs efficiently and effectively.
  • You will work closely with the SEO specialist to optimize the website for search performance.
  • You will partner with the Shopify specialist to ensure the website provides an optimal customer journey and drives sales.
  • Your use of data analytics will guide marketing strategies and decisions.
Requirements
  • The ideal candidate will have a minimum of 5 years' experience in marketing within the softlines, apparel, or accessories sector.
  • Proven experience in managing brand strategy, social media, digital marketing, and multi-channel campaigns is essential.
  • You must possess strong project management skills, focusing on meeting deadlines and achieving goals.
  • Exceptional communication skills are required to communicate clearly and effectively with internal teams, external partners, and senior leadership.
  • Experience in managing hybrid or remote teams and successfully maintaining connectivity and engagement is desirable.
About the Salary

The salary for this role is estimated to be between $80,000 and $120,000 per annum, depending on experience.

Why Join Us?

This is an exciting opportunity to join a dynamic wholesale apparel company and shape the brand's future. As the Senior Marketing Manager, you will play a pivotal role in driving business growth through innovative marketing strategies and campaigns.



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