Senior Product Marketing Strategist
1 day ago
Croesus Finansoft, Inc. is seeking a seasoned Product Marketing Specialist to lead the overall offering of our wealth management solutions in North America and Europe.
The ideal candidate will have a minimum of 7 years' experience in B2B marketing, specifically in wealth management technology solutions. This role requires regular travel, speaking on behalf of Croesus, hosting webinars, panels, roundtables, and presentations.
Key Responsibilities:
- Define target markets, segments, and personas for our solutions.
- Develop positioning, narratives, and key messages for our products.
- Identify differentiators for each solution.
- Play a central role in strategic planning and contribute to the company's strategic thinking.
- Develop commercial strategies for various markets and segments.
- Monitor strategy execution and make adjustments as necessary.
- Create and maintain product and market matrix elements.
- Maintain and develop product marketing foundations for each solution, product, and module.
- Ensure final packaging of new solutions before launch.
- Participate in product launches and collaborate with product management teams.
- Conduct market analysis and forecasting.
- Manage primary and secondary market research.
- Analyze competition from multiple countries.
- Collect and analyze information about ecosystem stakeholders.
- Develop relationships with market research firms and strategic consultants.
Requirements:
- University degree in marketing, strategy, management, finance, economics, financial engineering, or related fields.
- Minimum 7 years of B2B marketing experience in the financial, wealth management, or FinTech/WealthTech industry.
- International perspective or experience.
- Work experience in North America and Europe.
- Experience working in FinTech, WealthTech, or financial institutions.
- Knowledge of securities and other investment products.
- Knowledge of portfolio management.
- Experience in market research, competitive intelligence, and product marketing.
Benefits:
- Annual salary $85,000 + corporate profit-sharing plan.
- Sports program.
- Gym available at our Laval head office.
- Telemedicine + group insurance.
- Group RRSP.
- Proximity to Montmorency metro.
- Ongoing training and development plan.
- Referral bonus.
- Indoor and outdoor parking & electric car recharging.
- Access to bike sharing.
- Beautifully renovated and spacious office.
- Complimentary breakfast every morning.
- Weekly Happy hours, prepared by our Croesus Life Partner.
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