Senior Marketing and Communications Strategist
18 hours ago
Toronto School of Management is part of Global University Systems (GUS) Canada, a subsidiary of the international network of higher education institutions. GUS Canada fosters innovation in higher education by offering accessible and industry-relevant qualifications.
As part of GUS Canada, we are committed to forging a new path for higher education that inspires and prepares graduates for a global impact. Our institutions across the nation work together to achieve our mission and vision.
Job DescriptionWe are seeking an experienced Senior Marketing and Communications Strategist to join our team. The ideal candidate will have a strong background in marketing and communications, with experience in higher education marketing.
The successful candidate will lead strategic initiatives to support enrollment management, develop and implement marketing campaigns, and manage the institution's brand image. This role requires excellent communication skills, leadership abilities, and a passion for shaping marketing strategies in a dynamic environment.
Key Responsibilities- Develop and oversee strategic marketing and communications initiatives to support enrollment management and institutional goals.
- Collaborate with recruitment teams, executive leadership, and other stakeholders to align marketing efforts with institutional priorities.
- Provide creative direction and leadership across all digital, social, and traditional marketing channels.
- Oversee the planning, execution, and performance analysis of marketing campaigns, including cost management and vendor collaboration.
- Maintain and enforce brand standards, ensuring consistency with branding and image quality assurance and compliance across all internal and external publications and materials.
We are looking for a highly qualified professional with:
- A Master's degree in Marketing, Communications, Public Relations, or a related field.
- A minimum of 10 years of progressively senior experience in marketing and communications, including strategic leadership roles.
- Experience in higher education marketing, particularly with institutions serving international student populations.
- Exceptional managerial skills, with demonstrated success leading diverse teams.
This is a unique opportunity to work in a fast-paced, innovative environment where your contributions will make a tangible impact on institutional growth and reputation. You will be working closely with a talented team of professionals who share your passion for shaping the future of higher education.
Contract DetailsWe offer a competitive salary range of $115,000 to $125,000 per annum, along with opportunities for professional development and growth. If you are passionate about marketing and communications, and want to be part of a dynamic team, please apply today
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