Marketing Communications Strategist
1 month ago
About the Role:
The Senior Marketing Officer will lead the development and implementation of marketing strategies for all academic programs at Redeemer University College. This includes providing marketing insight throughout the process of program development, conducting market research, and developing targeted marketing plans to segmented audiences.
Key Responsibilities:
- Liaise with faculty and academic departments to develop marketing strategies that align with institutional objectives
- Conduct market research and analysis to inform marketing decisions
- Develop and implement multi-channel marketing plans, including print, digital, and event-based initiatives
- Collaborate with the admissions department to integrate program-specific marketing with prospect funnel communications
- Lead the creative services team in the production of marketing content and collateral
Requirements:
- Bachelor's degree in marketing, media, or communications
- Post-grad certificate in strategic communications management or similar
- Minimum 5 years experience in marketing and communications management
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
Salary Range:
$85,000 - $105,000 per annum, depending on qualifications and experience.
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