Marketing Coordinator
2 weeks ago
Job Opportunity – Marketing Coordinator
At Deerhurst Resort, we are seeking a highly skilled and creative Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a key role in the creation of marketing assets required to fulfill our marketing plan, including content development for advertising, social media, website, sales collateral, and photography and video assets.
Key Responsibilities
- Assist in the execution of marketing campaigns by designing and creating assets for e-commerce, advertising, and marketing communications.
- Support the Marketing Team in developing cohesive, relevant, and premium marketing content for paid and organic social media campaigns.
- Produce engaging photos and video assets for organic social media, paid advertising, and corporate use.
- Support in maintaining and optimizing the Deerhurst Resort website, ensuring effective SEO and engaging, accurate, and timely content that drives consumers to book.
- Support resort-wide communications and team needs as required with the development of signage, menus, and guest collateral.
- Monitor and maintain Deerhurst Resort's online presence on all review platforms.
- Monitor and maintain Deerhurst Resort's Guest App, updating content and ensuring accuracy.
- Assist in CRM eblasts and blog post coordination, including copywriting and deployment.
- Attend special events or activities as required to conduct on-the-ground social media, photography, and video coverage.
- Support the Marketing Team in seasonal and special occasion photography and video shoots.
Skills, Abilities & Attributes
- A genuine passion for storytelling and building brands through compelling content.
- A people-oriented individual with a sincere, energetic, and friendly personality.
- Regular use and expertise in social media applications, including but not limited to Facebook, Instagram, TikTok, Pinterest, Twitter, YouTube, and LinkedIn.
- Graphic Design abilities and proficiency in Adobe Creative Cloud tools: Photoshop, Illustrator, InDesign.
- Video production abilities in preferred video editing software.
- Photography and videography skills via social media tools as well as use of professional camera.
- Microsoft Office literacy (Word, Excel, PowerPoint).
- Strong verbal, written, and graphic communication skills.
- A flexible schedule to allow for coverage and support of special events and media visits.
- Knowledge and experience with website CMS such as WordPress an asset.
- The ability to multi-task, meet deadlines, and be adaptive in a fast-paced environment.
Education & Experience
- A college diploma or university degree in marketing, communications, graphic design, video production, or related field.
- 2+ years of experience in a marketing, graphic design, production, hospitality, or related field preferred.
Working Conditions
A flexible schedule is required to cover special events as needed. A Tuesday – Saturday work schedule during the busy season is expected.
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