Marketing Content Creator
1 week ago
Under the guidance of the Director of Marketing and Marketing Specialist, the Marketing Coordinator is responsible for creating engaging content to assist in brand storytelling and has a keen eye for graphic design, photography, and videography.
Key Responsibilities:
* Assist in the execution of marketing campaigns by designing and creating assets for e-commerce, advertising, and marketing communications.
* Support the Marketing Team in developing cohesive, relevant, and premium marketing content for paid and organic social media campaigns.
* Produce engaging photos and video assets for organic social media, paid advertising, and corporate use.
* Support in maintaining and optimizing the Deerhurst website, ensuring effective SEO and engaging, accurate, and timely content that drives consumers to book.
* Support resort-wide communications and team needs as required with the development of signage, menus, and guest collateral.
* Monitor and maintain Deerhurst Resort's online presence on all review platforms.
* Monitor and maintain Deerhurst Resort's Guest App, updating content and ensuring accuracy.
* Assist in CRM eblasts and blog post coordination, including copywriting and deployment.
* Attend special events or activities as required to conduct on-the-ground social media, photography, and video coverage.
* Support the Marketing Team in seasonal and special occasion photography and video shoots
Requirements:
* Authentic passion for storytelling and building brands through compelling content
* People-oriented with a sincere, energetic, and friendly personality
* Regular use and expertise in social media applications, including but not limited to Facebook, Instagram, TikTok, Pinterest, Twitter, YouTube, and LinkedIn
* Graphic Design abilities and proficiency in Adobe Creative Cloud tools: Photoshop, Illustrator, InDesign
* Video production abilities in preferred video editing software
* Photography and videography skills via social media tools as well as use of professional camera
* Microsoft Office literacy (Word, Excel, PowerPoint)
* Strong verbal, written, and graphic communication skills
* Flexible schedule to allow for coverage and support of special events and media visits
* Knowledge and experience with website CMS such as WordPress an asset
* Ability to multi-task, meet deadlines, and be adaptive in a fast-paced environment
Education and Experience:
* College diploma or university degree in marketing, communications, graphic design, video production, or related field
* 2+ years experience in a marketing, graphic design, production, hospitality, or related field preferred
Working Conditions:
Schedule must remain flexible to cover special events as required. Tuesday – Saturday work schedule during the busy season.
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