Sales Representative
4 weeks ago
EssilorLuxottica is a global leader in the design, manufacture, and distribution of fashion, luxury, and sports eyewear. Our wholesale network covers over 150 countries, and our retail presence consists of over 9,100 retail stores worldwide.
Job Summary:The Sales Representative will be responsible for achieving sales targets and delivering growth by regularly visiting customers to provide best-in-class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent will execute brand strategies while maintaining established standards for distribution, training, productivity, and merchandising.
Key Responsibilities:- Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for each brand collection.
- Develop and adhere to an effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in a 4-12 week rotation or less.
- Regularly visit customers to ensure brand visual merchandising, refresh POP materials, and maintain board space to reflect brand positioning and support sell-through of product.
- Log visits in One Sales Suite.
- Utilize reports, trainings, samples, hardware/software to effectively manage the customer relationship and enhance sales effectiveness.
- Proactively manage distribution in their territory based on brand guidelines.
- Build strong working relationships at all levels within the practices and businesses they manage.
- Utilize brand materials to conduct regular customer trainings to reinforce knowledge and ensure message consistency with brand positioning.
- Remain current on trends affecting the business.
- Cultivate existing customer base with regular visits and continuously prospect for new potential in the market.
- Collaborate with sales counterparts to deliver broader synergy programs.
- Participate in and represent Luxottica in local, regional, and national trade shows.
- Develop an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
- Submit weekly, monthly, and quarterly metrics to leadership to further develop and support growth strategies.
- Attend required corporate training sessions, conference calls, team meetings, and appointments within the district.
- Develop and conduct trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.
- 2+ years of direct sales experience with a proven track record of results.
- Ability to carry sample bags weighing at least 25 lbs.
- Strong written and verbal communication skills.
- Proven sales performance and ability to increase revenues.
- Strong interpersonal skills and ability to develop relationships.
- Excellent training and presentation skills.
- Strong visual merchandising background.
- Strong ability to problem-solve and anticipate challenges in advance while proposing solutions.
- Strong PC skills, including Excel, Word, and PowerPoint.
- Significant and regular field time required with overnights dependent on geography (up to 100% travel).
- Valid driver's license and eligibility to work in the US.
- Ability to utilize personal car for work-related travel on a daily basis.
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