Lead Officer for Student Engagement
3 weeks ago
Durham College (DC) stands as a premier post-secondary institution dedicated to equipping students with the essential skills needed for a dynamic job market. Emphasizing experiential learning, our expert faculty guide students through field placements, applied research, co-ops, and various hands-on opportunities, ensuring that DC graduates possess the adaptability required in today's workforce.
Recognized for innovative teaching and learning, Durham College offers a diverse array of market-driven programs across multiple fields, including culinary management, agriculture, business, information technology, construction, health care, engineering, and media arts. Our modern campuses provide 145 programs, including six honours bachelor's degrees and 11 apprenticeship tracks, catering to over 13,700 full-time post-secondary and 2,300 apprenticeship students. Additionally, more than 14,600 individuals engage in professional and part-time learning, supported by a robust alumni network of over 110,500 members worldwide.
Durham College is committed to collaboration, innovation, and sustainability, consistently ranked among the GTA's Top 100 employers and recognized as one of Canada's Greenest Employers. The institution has also been acknowledged as a Top 50 Research College in Canada multiple times, contributing significantly to the local economy.
POSITION INFORMATION:This full-time support staff position is situated within the Communications & Marketing department, focusing on student recruitment strategies. The Senior Recruitment Officer will report directly to the Director of Marketing & Student Recruitment.
KEY RESPONSIBILITIES:The Senior Recruitment Officer will spearhead the development and execution of Durham College's Non-direct Recruitment strategy aimed at achieving domestic student recruitment and enrollment objectives as outlined in the Enrolment Management Plan.
This role is pivotal in expanding the non-direct student market, particularly among equity-deserving populations. The officer will enhance the institution's public image, engage with the community, and drive student enrollment through strategic outreach and communication efforts. Responsibilities include:
- Building and nurturing relationships with community partners and stakeholders.
- Customizing recruitment plans to effectively target non-direct prospective students.
- Coordinating content for promotional materials, presentations, and webinars.
- Implementing a comprehensive lead generation strategy to ensure a robust application pool.
- Advising the recruitment team on strategies to meet application targets.
- Maintaining up-to-date knowledge of college programs and services.
- Mentoring junior recruitment officers in effective communication and recruitment techniques.
- A minimum of a 3-year diploma or degree in marketing, business, communications, or a related field.
- At least 5 years of relevant experience in a post-secondary context, with a strong understanding of student recruitment trends.
- Exceptional interpersonal and communication skills, capable of engaging a diverse range of stakeholders.
- Proven ability to provide strategic recommendations and insights.
- Strong public speaking and presentation skills.
- Familiarity with CRM tools, preferably Salesforce.
- Demonstrated capacity to thrive in a fast-paced environment while managing multiple priorities.
- Ability to maintain confidentiality and integrity in all professional interactions.
- A valid driver's license and willingness to travel as required.
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