Content Marketing Strategist

6 hours ago

Winnipeg, Manitoba, Canada Cambrian Credit Union Full time
About the Role

Cambrian Credit Union is seeking a highly skilled Content Marketing Specialist to join our dynamic Marketing Team. As a key member of our team, you will be responsible for developing and delivering compelling content that supports our business objectives and corporate strategy.

Key Responsibilities
  • Consult on tactics to further our comprehensive content marketing strategy, engaging our members and member prospects with value-added content across all stages of the content/sales funnel.
  • Engage with colleagues to write copy and produce content for all media, such as campaigns, social media, emails, in-branch materials, presentation materials, and our website.
  • Collaborate with the Communications team on alignment of social media and financial literacy blog content, as well as other internal and external content that aligns with marketing and/or corporate initiatives.
  • Contribute to the development of a consistent approach to content marketing across all channels in alignment with our brand.
  • Take responsibility for the development and distribution of content on the web and social media channels, including utilizing social media, email, and website content management tools.
  • Monitor and respond to comments and messages on social media, in consultation with members of Marketing leadership and/or other Cambrian departments.
  • Write, edit, produce, and/or collaborate on high-quality content across various formats, including social media posts, how-to content, blog posts, videos, infographics, digital/traditional ads, emails, and other content channels as needed.
  • Work closely with the Graphic Designer to ensure consistent application of our brand and design standards in all content and contribute to ongoing development of and adherence to 'brand voice.'
  • Take ownership of website content quality and flow, regularly assessing content structure, performance, and proactively making recommendations for improvements that align with campaigns, goals, and corporate strategy.
  • Collaborate closely across Marketing, Communications, and Digital Innovation teams to implement keyword strategies and improve content discoverability.
  • Follow and provide input into the long and short-term content publishing and social media calendar.
  • Demonstrate skill/diplomacy in dealing with people at all levels of the organization.
  • Establish and monitor content performance metrics, such as engagement, reach, and conversion rates.
  • Report regularly on content performance, including using metrics, data, and insights to help drive and evaluate content marketing programs and activities.
About You

We are looking for a highly skilled and experienced Content Marketing Specialist who possesses excellent editorial skills and can develop strong partnerships with internal collaborators and external partners to deliver compelling and on-brand marketing content.

Key qualifications include:

  • Post-secondary education in Marketing, Advertising, or Communications or an equivalent combination of education and experience.
  • Minimum 3-5 years of marketing experience, including in-depth knowledge of copywriting/content creation/social media and website management.
  • Proven ability to develop and utilize marketing analytics to continuously improve.
  • Strong understanding of digital/social media marketing trends, industry news, and updates, pop culture, and local media.
  • Creative thinker who understands the impact of message and delivery and how the audience receives it.
  • Ability to work well in an environment with multiple and often changing priorities.
  • Previous experience in the financial services industry is considered an asset.
About Cambrian Credit Union

Cambrian Credit Union is a locally based financial institution known for working within our community. Our five simple values guide everything we do: Integrity and Honesty, Member Focused, Competitive, Community Involvement, and Innovative Spirit.

We offer a competitive total compensation package, including a hybrid work environment, extended health and dental benefits, a defined contribution pension plan, and more.

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