SEO Content Strategist

2 weeks ago

Winnipeg, Manitoba, Canada Black & White Zebra Full time
About the Role

We are seeking a highly skilled SEO Content Strategist to join our team at Black and White Zebra. As an SEO Content Strategist, you will play a crucial role in driving the success of our content marketing efforts by developing and executing effective SEO strategies.

Key Responsibilities
  • Develop and Execute SEO Strategies: Plan and prioritize cluster development for specific publications, develop keyword plans, and execute and map keyword plans for clusters that map to our internal customer journeys.
  • Conduct Keyword Research: Deep dive into research for keyword potential and business impact, identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts.
  • Content Optimization: Create internal linking plans, map and track the implementation, identify content to upgrade and update on a monthly basis, and monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications.
  • Collaboration and Communication: Work with our Editorial team to provide guidance and support in sticking to the plan, give perspectives on improving and adding value to our content offering, and proactively report and monitor SEO performance with actionable advice.
Requirements
  • 3-4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar.
  • Proven success in driving significant organic traffic growth and achieving ambitious goals, able to show examples of enhancing or building a strategy and how that impacted performance.
  • Strong understanding of SEO fundamentals and ability to creatively approach problem-solving, with a master in prioritization and organization.
  • Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done.
  • Strong reporting skills with a visual reporting tool such as Looker Studio or similar.
  • Ability to distill SEO concepts and advise senior editorial professionals.
Nice to Haves
  • Experience working in SaaS SEO.
  • Experience in multi-language and global SEO tactics.
  • Excellent analytical skills and the ability to interpret data to drive content decisions and conversations.
About Us

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications.

We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We've recently ranked #30 in The Globe and Mail's Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.

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