SEO Content Strategist

2 weeks ago

Winnipeg, Manitoba, Canada Black & White Zebra Full time
About the Role

We are seeking a highly skilled SEO Content Strategist to join our team at Black & White Zebra. As an SEO Content Strategist, you will play a crucial role in driving the success of our content marketing efforts by developing and executing effective SEO strategies.

Key Responsibilities
  • Develop and Execute SEO Strategies: Plan and prioritize cluster development for specific publications, develop keyword plans, and execute content optimization strategies to improve search engine rankings.
  • Conduct Keyword Research: Conduct in-depth research to identify relevant keywords and phrases, and analyze their potential impact on business goals.
  • Optimize Content: Create internal linking plans, map and track implementation, and identify opportunities for upgrading and updating existing content.
  • Monitor and Analyze Performance: Monitor cluster performance, analyze results, and use data to inform ongoing content strategy for specific publications.
  • Stay Up-to-Date with Industry Trends: Identify opportunities for incorporating AI-driven content solutions to enhance content production, distribution, and personalization efforts.
  • Collaborate with Editorial Team: Work with our Editorial team to provide guidance and support in sticking to the plan, and provide perspectives on improving and adding value to our content offering.
  • Report and Monitor SEO Performance: Proactively report and monitor SEO performance, providing actionable advice to drive business growth.
Requirements
  • 3-4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar.
  • Proven success in driving significant organic traffic growth and achieving ambitious goals, with examples of enhancing or building a strategy and its impact on performance.
  • Strong understanding of SEO fundamentals and ability to analyze how each touchpoint impacts search performance and business goals.
  • Ability to innovate and create new ways to think about and find keyword topics, with a propensity to adapt and self-motivate.
  • Fluency with Ahrefs, SEMRush, Google Search Console, and other required tools to get the job done.
  • Strong reporting skills with a visual reporting tool such as Looker Studio or similar.
  • Strong perspective on content and AI and its impact on a media publisher.
  • Ability to distill SEO concepts and advise senior editorial professionals.
  • Comfortable understanding content performance (data) and bringing insights and actionable next steps.
Nice to Haves
  • Experience working in SaaS SEO
  • Experience in multi-language and global SEO tactics
  • Excellent analytical skills and ability to interpret data to drive content decisions and conversations.
  • Finger on the pulse of AI content and new tools arriving to market daily.

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