Creative Lead

2 weeks ago

Toronto, Ontario, Canada Publicis Groupe Full time

About Publicis Groupe

Publicis Groupe is a global leader in marketing, communications, and digital solutions. We are driven by a passion for creativity, innovation, and delivering exceptional results for our clients.

Art Director

As an Art Director at Publicis, you will play a pivotal role in shaping the visual identity and creative direction of our clients' campaigns. You will collaborate with a multidisciplinary team to develop and execute concepts that span video production, B2B marketing, print, and social media. Your ability to think conceptually and deliver high-quality visual solutions will be key to your success in this role.

Key Responsibilities:
  • Collaborate with a team of creative professionals to develop innovative and engaging concepts for integrated marketing campaigns across various mediums, including video, print, social media, and B2B marketing initiatives.
  • Manage multiple projects simultaneously, ensuring that client expectations are met and objectives are consistently achieved.
  • Oversee the production of video content, from storyboarding and directing to collaborating with production teams to ensure high-quality output.
  • Demonstrate a strong understanding of budgeting and scheduling processes within creative projects.
  • Create visually compelling and strategically sound designs for print materials, such as brochures, posters, and other marketing collateral.
  • Develop engaging social media content that aligns with clients' brand identities and marketing objectives.
  • Work closely with copywriters, senior creative team members, designers, and account managers to ensure cohesive and effective campaign execution.
  • Stay abreast of industry trends and emerging technologies to continuously bring fresh ideas and innovative solutions to the table.
  • Present creative concepts and campaigns to the senior creative team, effectively communicating the strategic rationale behind your work.
Qualifications:
  • A post-secondary education in Advertising, Graphic Design, or a related field.
  • 2-3+ years of experience in an art director role, preferably within an advertising agency environment.
  • A strong portfolio showcasing a diverse range of work, including video production, B2B marketing, print, and social media campaigns.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
  • Strong conceptual thinking and visual storytelling skills.
  • A solid understanding of branding, typography, color theory, and layout design.
  • Experience on video shoots and collaborating with production teams.
  • The ability to work under tight deadlines and manage multiple projects simultaneously.
  • Exceptional communication and presentation skills.
  • A keen eye for detail and a passion for creating high-quality, impactful work.

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