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Media Planning and Buying Manager

2 months ago

Toronto, Ontario, Canada Sky Full time
About the Role

We are seeking an experienced Media Strategy Manager to join our team at Sky, a leading media and entertainment brand. As a key member of our Media Strategy department, you will play a crucial role in shaping the marketing strategy for our brands.

Key Responsibilities
  • Develop and implement comprehensive competitor analysis, providing strategic insights to inform our media strategy.
  • Design and implement measurement frameworks for evaluating the performance of media campaigns, ensuring alignment with overall business objectives and strategic goals.
  • Provide expert advice on media channel expertise, including media KPIs and their implications on campaign outcomes.
  • Act as the primary point of contact for senior stakeholders, addressing inquiries and providing detailed performance reports.
  • Lead and manage multiple strategic projects simultaneously, ensuring timely delivery and alignment with strategic goals.
Requirements
  • Proven experience in media strategy, campaign analytics, growth marketing or a similar role within a consumer brand or agency setting.
  • Excellent analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
  • Strong verbal and written communication skills, with the ability to present data-driven insights to senior stakeholders clearly and convincingly.
  • Experience in managing senior stakeholder relationships and influencing decision-making processes.
What We Offer
  • A generous pension package.
  • Private healthcare.
  • The opportunity to work with a leading media and entertainment brand.
  • A dynamic and supportive team environment.