Digital Ad Sales Business Systems Analyst

2 weeks ago

Toronto, Ontario, Canada TV2 Consulting Full time

TV2 Consulting is seeking a highly motivated and experienced Digital Ad Sales Business Systems Analyst to join our growing team. This role will play a crucial part in driving the evolution of our digital advertising infrastructure and supporting key business initiatives.

As a Digital Ad Sales Business Systems Analyst, you will leverage your deep understanding of digital ad media technologies (DSPs, SSPs, Ad Servers, Ad Units, direct vs. programmatic campaigns) to analyze business processes and identify opportunities for improvement. You will collaborate closely with IT development teams and business stakeholders to implement new systems and enhance existing ones, ensuring seamless integration and optimal performance.

Key Responsibilities:

  • Lead the analysis and design of digital ad media architecture, aligning technology solutions with business objectives.
  • Drive initiatives related to business process optimization and system enhancements within the digital advertising domain.
  • Collaborate with agile development teams, providing expert guidance on requirements gathering, documentation, and testing.
  • Act as a liaison between IT and business units, facilitating communication and ensuring alignment throughout the project lifecycle.
  • Evaluate emerging technologies and industry trends, recommending innovative solutions to address evolving business needs.

Qualifications:

  • Proven experience as a Business Systems Analyst with a strong focus on digital advertising technologies.
  • In-depth understanding of the SAFe framework and agile development methodologies.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.

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