Senior Vice President of Sales

3 weeks ago


Richmond, British Columbia, Canada Donald's Fine Foods Full time
Job Title: Senior Vice President, Asset Management

Donald's Fine Foods is a leading specialty meat procurement, processing, and distribution company serving customers in British Columbia, Western Canada, and globally. As a family-owned business, we prioritize core values of customer focus, integrity, people, quality, and safety.

About the Role

We are seeking a seasoned Vice President of Sales who will report directly to the CEO. The ideal candidate has a proven track record of building and leading a sizable sales organization, with experience in managing inside and outside direct sales talent across multiple channels. The successful candidate will have a deep understanding of the retail food and food-manufacturing industries.

Key Responsibilities
  • Manage the overall sales and marketing strategy for the company's products and services.
  • Analyze and evaluate the effectiveness of sales strategies, methods, costs, and results.
  • Develop the business plan for the sales and marketing department.
  • Establish short and long-term goals, objectives, policies, best practices, and operating procedures.
  • Ensure consistent and profitable growth in sales revenues through positive planning.
  • Develop specific plans and KPIs to ensure revenue growth and margin growth in each product category, within major accounts, and different market segments.
  • Train, develop, and manage sales and marketing teams.
  • Oversee the overall staffing requirements and ensure the sales and marketing departments have proper onboarding and training in place.
  • Conduct annual and regular performance reviews for direct reports to ensure continuous growth and development.
Requirements
  • Minimum 10 years of experience effectively managing a sales and marketing team.
  • Experience in the retail food or food-manufacturing industry, with a focus on sales and marketing.
  • Meat industry experience is highly valued.
  • Perishable foods or consumer packaged goods experience is an asset.
  • Bachelor of Commerce or equivalent with a focus on sales and marketing.
  • Passion for continuous improvement and ability to inspire and lead a sales and marketing department.
What We Offer
  • Dental care
  • Disability insurance
  • Monday to Friday work schedule

We are committed to providing a positive and inclusive work environment. If you are a motivated and experienced sales professional looking for a new challenge, please submit your application.



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