Digital Advertising Expert
1 week ago
The Performance Specialist is a key member of the Havas Media Network team, responsible for overseeing the end-to-end execution of Programmatic media campaigns. This role requires a subject matter expert who can ensure optimal performance and deliver exceptional results for our clients.
As a Performance Specialist, you will be a self-starter with a strong grasp of the Programmatic landscape, including all tier 1 DSPs, Ad Exchanges, and SSPs. You will excel at in-platform technical work as well as strategic thinking, and bring a collaborative mentality to your work by working with other digital specialties to provide unified digital recommendations for our clients.
Key Responsibilities- Coordinate with the Planning and Investment teams to ensure go-to-market plans are built with a cohesive overarching tactical approach that answers to briefed campaign objectives
- Build and execute campaigns in-platform to deliver on client KPIs
- Work with our center of excellence teams, ensuring in-platform output is accurate according to media plan details
- Hands-on work with the analysis and optimization of campaign performance, ensuring best-in-class insights and recommendations
- Conduct research and stay up-to-date on industry trends to inform Programmatic media strategies
- Work in alignment with platform partners and vendors, including DSPs, Ad Exchanges, SSPs, and 3PV technology
- 2 years experience in a Programmatic trading role (agency, supplier, or client)
- Experience buying across self-serve Programmatic platforms (DV360 is a must. Amazon DSP, TAM, TTD, etc. are a welcome addition)
- Experience operating in Retail media platforms considered a bonus (Loblaw Media, Criteo, Amazon)
- Strong grasp of the digital media and ad tech landscape
- Data-driven and analytical mindset
- Proactive, self-starter & team player
- Solutions and detail-oriented
- Expert time management and prioritization acumen
- Proficiency in the Microsoft Suite of applications (Excel, PPT)
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