Digital Media Advertising Specialist

5 days ago


Toronto, Ontario, Canada Fidelity Investments Full time

About Fidelity Investments

Fidelity Investments is a leading financial services company that has been helping Canadian investors build better financial futures for over 35 years. We offer a range of trusted investment portfolios and services, and we're constantly seeking to find new and better ways to help our clients.

Our Company Culture

We're a diverse and dedicated group of people who make a real difference for our clients and communities every day. We offer a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and professionally.

The Role

We're seeking a highly skilled Digital Media Advertising Specialist to join our team. As a key member of our digital advertising team, you'll be responsible for the execution of digital media advertising campaigns in support of Fidelity Investments Canada. You'll work closely with our Manager, Digital Advertising, our media agency, internal departments, content marketing, production, and digital teams to ensure seamless integration across our full communication plan.

Key Responsibilities

  • Collaborate with advertising, content, and digital marketing teams to develop and execute digital media advertising campaigns.
  • Be the subject matter expert in one or more paid media channels, including social, search, and programmatic.
  • Develop detailed, strategic media briefs for our agency and internal stakeholders that reflect our business and campaign goals across the marketing funnel.
  • Uncover and leverage audience insights through our Adobe Analytics platform to build strategies for key target segments.
  • Liaise with our media agency to ensure effective mix and spend, while ensuring campaign objectives are being met.
  • Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns.

Requirements

  • 3+ years' experience in digital media advertising, with a strong understanding of omni-channel media planning and digital media buying.
  • Experience with Adobe AdCloud, Adobe Analytics, and Audience Manager.
  • Strong project management skills and ability to manage multiple priorities in an ever-changing environment.
  • Financial services experience is a strong asset.
  • Advertising and/or media agency experience is a strong asset.

What We Offer

  • A competitive salary and benefits package.
  • A dynamic and inclusive work environment.
  • Opportunities for career growth and development.

Language

English (en-US)



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