Digital Marketing Director
22 hours ago
We are Sienna Senior Living, a leading provider of seniors' residences and care services in Canada. Our mission is to empower our residents to live fulfilling lives with dignity and respect.
As a Digital Marketing Manager, you will play a key role in driving our digital marketing strategy and executing cohesive campaigns to drive top-of-funnel lead generation and brand awareness.
Key Responsibilities:
- Develop and execute digital marketing plans to drive business growth and revenue.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
- Manage relationships with digital marketing agencies and vendors.
- Oversee the digital creative process, ensuring timely delivery of assets and initiatives launch on schedule.
- Lead digital marketing planning and calendar management for both paid and owned channels.
- Own social channel strategy, management, and execution.
- Utilize data analytics tools to measure efficiency and effectiveness of digital marketing campaigns.
- Partner with internal colleagues and external vendors to optimize digital assets for the organization.
- Closely monitor digital marketing trends and strategies, and competitive landscape.
Requirements:
- University degree or college diploma.
- 5+ years of relevant work experience in digital marketing campaign management and social channel management.
- Exceptional project management skills with strong attention to detail.
- Proactive, independent self-starter, and resourceful.
- Strong ability to prioritize multiple projects and meet deadlines in a fast-paced environment.
- Business acumen skills, including budget management and strategic tradeoffs.
- Strong written and presentation abilities.
- Excellent interpersonal skills to build partnerships and relationships.
- Hands-on experience in Google Analytics and other related tools.
Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. We welcome applications from diverse candidates and are an equal opportunities employer.
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