Marketing Director

2 days ago

Markham, Ontario, Canada Pacific Smoke International Inc Full time
Marketing Director Job Description

Pacific Smoke International Inc is seeking a seasoned Marketing Director to spearhead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our company's vision and objectives.

Key Responsibilities:
  • Develop and execute a marketing strategy that supports business growth and brand development
  • Lead the development and execution of multi-channel marketing campaigns across digital, social media, retail, and trade marketing channels
  • Manage brand identity, messaging, and creative assets to ensure consistency across all marketing touchpoints
  • Oversee market research and consumer insights to inform marketing strategies and drive business decisions
  • Collaborate with cross-functional teams to align marketing initiatives with business goals and objectives
  • Ensure regulatory compliance and mitigate risk in the advertising and promotion of vape products
  • Manage the marketing budget and optimize ROI of marketing investments
  • Lead and mentor a high-performing marketing team to drive business growth and development
Requirements:
  • Minimum of 10+ years in marketing, with at least 5 years in a senior leadership role
  • Proven track record of building and scaling brands through innovative marketing strategies
  • Experience with B2C and B2B marketing, including digital, retail, and trade marketing channels
  • Deep understanding of digital marketing, including paid media, SEO/SEM, content marketing, and analytics
  • Strong analytical skills with a data-driven approach to decision-making
  • Strong knowledge of the vape industry or a closely related sector, including market trends, customer behaviors, and regulatory landscapes

Pacific Smoke International Inc offers a total compensation package that includes a group benefits program, ongoing learning and development opportunities, and a year-end performance bonus. We are an equal-opportunity employer and encourage all qualified candidates to apply.

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