Director of Brand Strategy
2 months ago
We are seeking a highly skilled and experienced Director, Brand & Creative Strategy to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education. This role will involve aligning with our overarching mission and values for our respective customer groups: Teachers, Parents, and Players.
Key Responsibilities- Develop a comprehensive brand strategy that unifies our mission, values, and unique strengths for each target customer, considering strategic goals and executing best practices.
- Define and communicate the brand's overarching positioning, messaging, and value proposition, ensuring alignment with the organization's collective vision and goals.
- Develop performance metrics, establish brand tracking, monitor, and analyze the effectiveness of the brand strategy, modifying and adjusting to create further improvement in performance.
- Collaborate with marketing teams to strategize integrated campaigns and initiatives that effectively deliver on the brand's message and values while driving meaningful engagement and results.
- Ensure consistent brand messaging and tone of voice across all channels and audiences.
- Lead a creative team, fostering a collaborative and motivational environment, with a focus on skill development and continuous learning to maximize team effectiveness and growth.
- Determine the right staffing model, leveraging a mix of in-house, contract, and agency resources to deliver on creative needs.
- Oversee the development of creative assets that resonate with target audiences and reinforce brand positioning.
- Oversee a portfolio of content development, including graphic, video, and photography, in collaboration with marketing, product, and user experience teams.
- Accountable for budget and resource management of creative freelancers and agency partners.
- Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management.
- Demonstrated ability to think strategically and holistically, with a keen focus on both the big picture and tactical execution, ensuring alignment with organizational objectives.
- Capacity to analyze complex situations, anticipate future trends, and conceptualize and implement plans to achieve outcomes and drive success.
- Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives, driving effective decision-making and optimizing outcomes.
- Proven project management skills, delivering on-time and on-budget deliverables.
- Change management experience with implementing new brand strategy in a multifaceted, complex environment.
- Strong interpersonal skills and relationship-building capabilities within cross-functional structures, enabling effective engagement with a diverse range of stakeholders in support of shared objectives.
- A mission-driven organization dedicated to helping every student in the world love learning.
- A company that empowers a Growth Mindset among its team members, so you grow as we do.
- A Total Rewards Program that reflects our commitment to your financial, physical, and mental well-being.
- A culture that is built slowly from the ground up and is always evolving.
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Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled Director of Brand Strategy to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education.About the RoleThe successful candidate will be responsible for developing and executing a comprehensive brand strategy that aligns with Prodigy's mission and...
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Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled Director of Brand Strategy to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education.About the RoleThe successful candidate will be responsible for developing and executing a comprehensive brand strategy that aligns with Prodigy's mission and...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeBrand Director Job DescriptionYorkville University is seeking a Brand Director to lead our brand strategy and marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key Responsibilities:Develop and execute a brand strategy that...
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Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeBrand Director Job DescriptionYorkville University is seeking a Brand Director to lead our brand strategy and marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key Responsibilities:Develop and execute a brand strategy that...
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Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeJob Title: Director of Brand StrategyYorkville University is seeking a highly skilled and experienced Director of Brand Strategy to lead our brand marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our university's vision and goals.Key...
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Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeJob Title: Director of Brand StrategyYorkville University is seeking a highly skilled and experienced Director of Brand Strategy to lead our brand marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our university's vision and goals.Key...
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Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeBrand Director Job DescriptionYorkville University is seeking a highly skilled Brand Director to lead our marketing efforts and drive brand growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key Responsibilities:Develop and execute a...
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Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeBrand Director Job DescriptionYorkville University is seeking a highly skilled Brand Director to lead our marketing efforts and drive brand growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key Responsibilities:Develop and execute a...
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Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeBrand Director Job DescriptionYorkville University is seeking a highly skilled Brand Director to lead our marketing efforts and drive brand growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key Responsibilities:Develop and execute a...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeBrand Director Job DescriptionYorkville University is seeking a highly skilled Brand Director to lead our marketing efforts and drive brand growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key Responsibilities:Develop and execute a...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled Director of Brand Strategy to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education.About the RoleThe successful candidate will be responsible for developing and executing a comprehensive brand strategy that aligns with Prodigy's mission and...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled Director of Brand Strategy to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education.About the RoleThe successful candidate will be responsible for developing and executing a comprehensive brand strategy that aligns with Prodigy's mission and...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled Director of Brand Strategy to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education.About the RoleThe successful candidate will be responsible for developing and executing a comprehensive brand strategy that aligns with Prodigy's mission and...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled Director of Brand Strategy to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education.About the RoleThe successful candidate will be responsible for developing and executing a comprehensive brand strategy that aligns with Prodigy's mission and...
-
Director of Brand Strategy
4 weeks ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled Director of Brand Strategy to lead the development of a comprehensive brand strategy that unifies the mission, values, and unique strengths of Prodigy for each of our target customers. This involves brand positioning, value propositions, and RTBs, while differentiating Prodigy in...
-
Director of Brand Strategy
4 weeks ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled Director of Brand Strategy to lead the development of a comprehensive brand strategy that unifies the mission, values, and unique strengths of Prodigy for each of our target customers. This involves brand positioning, value propositions, and RTBs, while differentiating Prodigy in...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeBrand Director Job DescriptionYorkville University is seeking a Brand Director to lead our marketing efforts and drive brand growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key Responsibilities:Develop and execute a brand strategy...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Yorkville University Full timeBrand Director Job DescriptionYorkville University is seeking a Brand Director to lead our marketing efforts and drive brand growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key Responsibilities:Develop and execute a brand strategy...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled and experienced Director of Brand Strategy to lead our brand strategy efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with our company's mission and...
-
Director of Brand Strategy
2 months ago
Toronto, Ontario, Canada Prodigy Game Full timeJoin Our Team as a Director of Brand StrategyWe are seeking a highly skilled and experienced Director of Brand Strategy to lead our brand strategy efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with our company's mission and...
