Director of Go-To-Market Strategy

3 weeks ago


Old Toronto, Ontario, Canada Canada Goose Full time
Job Title:

Director, Go-To-Market

About the Role:

We are seeking a highly skilled and experienced Director of Go-To-Market to join our team at Canada Goose. As a key member of our leadership team, you will be responsible for developing and executing strategies to drive successful product launches and sales growth across our global markets.

Key Responsibilities:
  1. Develop and execute go-to-market strategies to drive sales growth and product launches across our global markets.
  2. Lead cross-functional teams to plan and execute product launches, including sales, marketing, and product development.
  3. Analyze data and metrics to drive business outcomes and improve processes.
  4. Oversee special activations and events to drive brand awareness and sales growth.
  5. Ensure alignment with seasonal calendars and key milestones.
  6. Drive problem-solving and analytical thinking to identify solutions and opportunities.
  7. Communicate progress and insights to senior leadership and stakeholders.
  8. Champion innovation and pipeline development to test and monetize new products.
  9. Set and monitor key performance indicators (KPIs) to measure success.
About You:

We are looking for a seasoned professional with 5-10 years of experience in project management, change management, and project planning, preferably in a retail/fashion environment, strategy consulting company, or banking environment. Range planning/merchandising experience is a plus. You should be a clear communicator who can synthesize data and contextualize ideas for sharing with others. We value inspiring leaders and colleagues who will lift you up and help you grow.

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work every day. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

We embrace diversity in all its forms and definitions and strive to remove barriers to create an inclusive culture and equitable workplace where everyone can live authentically, every day and in every situation.



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