Director of Go-To-Market Strategy

2 weeks ago


Old Toronto, Ontario, Canada Canada Goose Full time
Job Title: Director of Go-To-Market

Location: Toronto

Job Overview:

Canada Goose is seeking a seasoned Director of Go-To-Market to lead our product launch strategy and operations. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive go-to-market plan that drives business growth and revenue.

Key Responsibilities:

  • Develop and execute a go-to-market strategy that aligns with our business objectives and drives revenue growth.
  • Lead cross-functional teams to launch new products and services, ensuring timely and successful execution.
  • Analyze market trends, customer needs, and competitive positioning to inform product development and launch strategies.
  • Collaborate with regional teams to ensure smooth communication and execution of product launches.
  • Develop and track key performance indicators (KPIs) to measure the success of our go-to-market strategy.
  • Conduct research to identify trends, customer needs, and competitive positioning to inform strategies.
  • Develop materials to support product launches, including product briefs, launch plans, and sales enablement materials.

About You:

  • 5-10 years of experience in product launch, project management, or a related field.
  • Proven track record of leading cross-functional teams and executing successful product launches.
  • Strong analytical and problem-solving skills, with the ability to analyze data and drive business decisions.
  • Excellent communication and interpersonal skills, with the ability to partner with stakeholders at all levels.
  • Passion for product development and launch, with a focus on driving business growth and revenue.

What's in it For You?

  • A company built on Canadian roots and heritage.
  • Your work is recognized with a comprehensive and competitive Total Rewards Program.
  • Opportunities for career growth through numerous internal and external programs.
  • Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards.
  • Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about.
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.
  • Inspiring leaders and colleagues who will lift you up and help you grow.

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work every day. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.



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