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Digital Engagement Specialist

3 months ago

Ottawa, Ontario, Canada CBCRadio-Canada Full time
Position Title:

Social Media Coordinator - Corporate Communications (Telework/Hybrid)

Status of Employment:

Permanent

Position Language Requirement:

English, French

Language Skills:

English (Reading), English (Speaking), English (Writing), French (First Official Language), French (Reading), French (Speaking), French (Writing)

About CBC/Radio-Canada

At CBC/Radio-Canada, we are dedicated to producing content that informs, entertains, and connects Canadians across various platforms. Our achievements stem from our commitment to values such as creativity, integrity, inclusiveness, and relevance.

Work Arrangement:

This role operates under a hybrid work model. The work schedule will be determined in consultation with the Hiring Manager based on departmental guidelines.

Location:

Remote options available.

Your Responsibilities

As the Social Media Coordinator, you will report directly to the Senior Manager of Content Editorial Strategy and collaborate closely with the Senior Communications Specialist for Social Media. You will engage with the entire Corporate Communications team and network communications teams for both CBC and Radio-Canada. Your primary goal is to enhance CBC/Radio-Canada's connection with Canadians through our social media platforms and digital channels. Your duties will include:
  • Developing and scheduling content for CBC/Radio-Canada's digital and social platforms, including X, Facebook, Instagram, YouTube, and LinkedIn, ensuring adherence to our editorial standards.
  • Managing a comprehensive digital editorial calendar.
  • Researching, proposing, creating, and disseminating communication materials to support various digital initiatives.
  • Engaging with Canadians through community management on CBC/Radio-Canada's digital channels in both official languages.
  • Assisting in the formulation of social media strategies to support corporate projects and initiatives.
  • Collaborating with internal teams to tailor communication efforts for diverse platforms and audiences.
  • Gathering data, analyzing performance metrics, and preparing reports to assess impact.
  • Coordinating graphic requests, translations, and approvals with internal stakeholders.
  • Creating newsletters to ensure comprehensive promotion of content.
  • Monitoring social and digital channels for real-time marketing opportunities and identifying potential issues.
  • Participating in weekly editorial meetings.
  • Creating paid social media campaigns or organizing partnership collaborations.
  • Working flexible hours, including off-hours coverage.
Qualifications
  • A university degree or certificate in communications, digital media, social media, or a related field.
  • A minimum of three (3) years of experience in communications, digital media, online marketing, or public relations.
  • Proficient and experienced in utilizing multiple social media platforms and online communication tools such as X, Facebook, LinkedIn, Instagram, TikTok, and YouTube, with a proven ability to create and market content for these channels.
  • Familiarity with Sprout Social or similar online newsletter creation tools is advantageous.
  • Strong leadership abilities and a talent for building sustainable relationships.
  • A genuine interest in and capacity to stay updated with evolving digital and social media trends.
  • A highly creative and proactive individual capable of proposing innovative concepts.
  • A solid understanding of social media, newsletter, and web analytics.
  • Exceptional oral and written communication skills.
  • Ability to communicate and collaborate effectively in both official languages (English and French).
Note:

Candidates may be subject to skills and knowledge assessments. We appreciate the interest of all applicants; however, only those selected for an interview will be contacted.

Diversity and Inclusion Commitment:

CBC/Radio-Canada is dedicated to being a leader in reflecting the diversity of our country. We believe that to create and share stories that resonate with Canadians, our workforce must mirror the ever-changing demographics of our nation. As an employer, we value equal opportunity and foster an inclusive workplace where individual differences are recognized and valued.