Digital Marketing Specialist

1 day ago

Ottawa, Ontario, Canada Intouch Insight Full time
{"title": "Digital Marketing Specialist", "content": "Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Intouch Insight. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive qualified traffic to our website and improve visitor experience.

Key Responsibilities
  • Develop and implement SEO-rich content at scale using AI software and tools.
  • Grow the organic pipeline by writing engaging content optimized for key search terms.
  • Focus on website optimization to improve visitor experience and conversion rates.
  • Analyze website traffic and user behavior to make data-driven decisions.
  • Develop and implement A/B testing strategies to optimize website performance.
  • Prepare monthly reporting on website performance and provide actionable insights.
Requirements
  • Strong aptitude for learning and maximizing usage of new technology and tools.
  • Excellent writing skills with a keen eye for detail and creativity.
  • Proficiency in digital marketing tools and platforms, including Google Analytics and SEO tools.
  • Strong analytical skills and ability to interpret complex data.
  • Ability to work collaboratively in a team environment and communicate effectively.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and supportive team environment.
  • Access to cutting-edge tools and technologies.
", "lang_code": "en-US"}

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