Digital Engagement Officer

2 months ago

Ottawa, Ontario, Canada Canadian Partnership for Women and Children Full time
Job Description

We are seeking a highly motivated and experienced Digital Engagement Officer to join our team at the Canadian Partnership for Women and Children. The successful candidate will play a key role in developing and implementing digital strategies to engage educators and youth in international development initiatives.

Key Responsibilities
  • Develop and Implement Digital Strategies
    • Design and execute digital outreach campaigns to reach and inspire target audiences, including educators and youth.
    • Develop and maintain a strong online presence through social media, websites, and online communities.
  • Create Engaging Digital Content
    • Develop and produce high-quality digital content, including social media posts, videos, graphics, newsletters, and articles, to raise awareness and promote our initiatives.
    • Collaborate with internal stakeholders to ensure content aligns with our organization's mission and objectives.
  • Manage Online Communities
    • Establish and manage online communities of educators and youth interested in international development, facilitating discussions, sharing resources, and amplifying stories.
    • Monitor and analyze online engagement metrics to inform future strategies and optimize results.
  • Build Partnerships and Collaborations
    • Identify and cultivate partnerships with relevant organizations and stakeholders to amplify our community engagement efforts.
    • Develop and maintain relationships with content creators who serve as champions for our work.
  • Provide Training and Support
    • Provide training and support to educators and youth on how to effectively utilize digital tools and platforms for action and engagement in international development issues.
  • Support Reporting and Evaluation
    • Support reporting on activities related to community outreach and digital engagement, and feed lessons learned and audience feedback into future programming to ensure continued relevance and improvement of programming.
Requirements
  • Education and Experience
    • Post-secondary diploma or degree in a relevant discipline such as communications, marketing, international development, education.
    • Minimum of 3-5 years of experience in youth engagement, digital marketing, or related fields, preferably within the non-profit sector.
  • Skills and Abilities
    • Proven experience in developing and implementing digital outreach strategies and campaigns targeted at educators and youth.
    • Demonstrated success in managing social media platforms, creating engaging content, and driving audience engagement.
    • Proficiency in using digital tools and platforms, including social media, website platforms, email marketing software, and analytics tools.
    • Excellent verbal and writing skills with the ability to articulate ideas clearly, create compelling and effective digital content, and effectively convey our mission and objectives.
    • Strong analytical skills with the ability to track and interpret key performance metrics, conduct data analysis, and use insights to inform decision-making and optimize strategies.
  • Personal Qualities
    • Flexibility and adaptability to work in a dynamic and evolving environment, embracing new challenges and opportunities for growth.
    • Ability to work collaboratively as part of a multidisciplinary team, contributing ideas, sharing expertise, and supporting colleagues to achieve common goals.
    • Genuine interest in and commitment to international development issues, with a desire to make a positive impact and drive social change.

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