Brand Marketing Specialist

4 weeks ago


Mississauga, Ontario, Canada Maple Leaf Foods Full time

Exciting Opportunity for a Brand Marketing Specialist:

Maple Leaf Foods (MLF) is a prominent Canadian consumer packaged goods (CPG) organization that presents a distinctive career path in marketing. As a Brand Marketing Specialist, you will collaborate with seasoned professionals to formulate category strategies and oversee a diverse product portfolio. Your role will involve evaluating market dynamics, leading interdisciplinary teams, and spearheading product innovations. This position demands a combination of creativity, analytical thinking, and adept project management skills.

Key Responsibilities:

  • Formulate category strategies and long-term plans
  • Deliver comprehensive category reporting and insights
  • Assess market and competitive landscapes
  • Oversee the budgeting process
  • Facilitate brand expansion within the category
  • Coordinate new product introductions

Qualifications:

  • Bachelor's degree in Business or Marketing
  • 1-3 years of experience in the CPG sector
  • Enthusiasm for learning and making contributions
  • Ability to adapt and prioritize in a dynamic environment
  • Strong analytical and critical thinking capabilities
  • Excellent communication and teamwork skills
  • Experience in project management
  • Familiarity with P&Ls and PowerBI is advantageous

Perks of Joining Maple Leaf Foods:

  • Commitment to sustainability and North American operations
  • Inclusive workplace culture and safe environment
  • Hybrid work arrangement for optimal work-life balance
  • Competitive health and wellness benefits
  • Defined contribution pension plan
  • Opportunities for learning and professional development
  • Tuition reimbursement initiatives
  • Support for community engagement through volunteer opportunities


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