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Senior Product Marketing Manager
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Mississauga, Ontario, Canada PointClickCare Full timeJob SummaryThe Senior Product Marketing Manager will lead the development and execution of go-to-market strategies for a portfolio of SaaS solutions. This role requires a deep understanding of markets and buyers, as well as the ability to create value propositions and messaging strategies that resonate with target audiences.Key Responsibilities:Conduct...
Senior Product Marketing Manager
2 months ago
We are seeking a highly skilled Senior Product Marketing Manager to join our team at PointClickCare. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies for our SaaS solutions.
Key Responsibilities- Conduct market research to gather data on target personas, buyer needs, and purchasing processes.
- Develop product positioning, value propositions, and messaging that resonate with our buying audience.
- Collaborate with business and product leaders to define market opportunities and perform segmentation and targeting exercises.
- Lead product introduction/launch planning, including development and measurement of KPIs.
- Work with marketing peers to drive development of content, including sales decks, solution sheets, customer references, and thought leadership pieces.
- Provide market intelligence and buyer insights to drive campaign strategies and create demand.
- Collaborate with Sales/Sales Enablement teams to enable Sales with clear value propositions, messaging, and tools.
- Bachelor's degree; advanced degree or equivalent experience desired.
- 7+ years of Product/Portfolio Marketing experience in B2B SaaS solutions.
- Preference for candidates with experience in Population Health, Health Information Technology, Acute, Payor, and/or other healthcare SaaS solutions.
- Previous experience managing a small team.
- Proven ability to create value propositions and messaging strategies, and link product launches to organizational themes and goals.
- Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs.
- Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance, and other indicators.
- Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to different audiences.
- Critical thinker with excellent time management, interpersonal, decision-making, and organizational skills.
- A "roll up the sleeves" attitude; a self-starting orientation with the intense drive to "make things happen".
- Team player and strong collaborator with a variety of people and teams.
- Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change.
The base salary range for this position is $111,000 - $124,000 + bonus or commission + equity + benefits.
